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Nadia Rodriguez

Social Media Strategist | Content Lead | Project Manager

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Intro
Madrid, Spain
Project Manager and Creative Strategist at Freelancer
Studied at UADE - Universidad Argentina de la Empresa
Studied at UAI - Universidad Abierta Interamericana
Joined June 12, 2023

Skills

Languages

English
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Advanced
About
I’ve been working on Creative Social Media Content, Creative Campaigns, Digital Marketing strategies implemented over six years now around Latin America. Who am I? Someone with unbridled enthusiasm for Creativity and Storytelling through dierent communication channels and visuals. From coordinating a cross-functional team and preparing creativity guidelines to develop social media strategies for maximize brand clients’ exposure, my expertise as Social Media and Content Marketing Specialist enables successful marketing and communication strategies and helps businesses in achieving their unique goals. Also working for retail, consumer goods, financial services, beauty care, tech brands and many others. I take pride in being an adaptable, creative, and driven team player who thrives on completing a project from seed to bloom. As much as a creative mind is valuable, I also believe in leveraging the power of data-driven insights and analytics to pave strategies moving forward.
Experience
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Freelancer
Jun 2021 – Present
Remote worldwide
Project Manager and Creative Strategist
• Manage various projects simultaneously, ranging from marketing campaigns, website redesigns, brand reputation, creative conceptualization, to studio photographic and audio-visual productions coordination. • Work closely with cross-functional teams, managing budgets and timelines, to ensure projects are delivered on time and within scope. • Lead the proposal completion process from start to finish, analysing the requirements, creating the necessary assets, and communicating across teams to ensure correct delivery and accurately represent the company, brand and business model. • Develop an integrated communication campaign with a 10% increase in sales compared to the previous year, focusing on key visuals elements, logos, television, digital, influencers, point of sale, e-commerce, ad production and adaptation, event management, naming and packaging. Completed 10+ corporate branding projects on-time and on budget.
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Naiades. Creative agency.
Dec 2018 – Aug 2023
Buenos Aires, Argentina. Remote.
Head of Social Media & Content
• Develop and manage the company’s brand standards and content style guides, as well as the overall expression of the business’s corporate identity. Oversee processes and communication acting as the main liaison between the local and global team, external providers and clients. • Responsible for creating and supervising an integrated content strategy, including selection of the most appropriate social media such as Instagram, Facebook, LinkedIn, X (Twitter), Tik Tok, etc., objectives, planning and reporting. • Strategic management with focus on content, promotion, audience engagement, customer service, performance, campaigns and paid media. Staying on top of and spotting social opportunities within creative ideas and wider social trends. Including Influencer marketing management through sourcing, targeting, content planning, tracking and reporting. • As a result, customer acquisition costs were minimized by 20% thanks to smart budgeting and digital marketing strategies such as social media campaigns, SEO optimization, paid search campaigns, increasing the engagement rate by +30% per quarter.
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Comafi Bank
Feb 2017 – Dec 2019
Buenos Aires, Argentina.
Growth Manager
• Definition and implementation of digital strategies focused on growth, collaborating with cross-functional teams to achieve key performance indicators (KPIs). • Build and reinforce strong relationships with clients, as well as intern teams, to develop a national social media editorial strategy and manage resources to generate strategic content for mail, website, campaigns and events. • Developed content guidelines for tone, style and brand voice and oversaw a content calendar and timeline, working closely with members of the marketing team, product, human resources and external agencies. • As a result, the user base grew by 150% through targeted acquisition campaigns, resulting in a significant increase in monthly active users, also increased user engagement metrics by 50% through the implementation of personalized email and social media campaigns.
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Comafi Bank
Jun 2014 – Feb 2017
Buenos Aires, Argentina.
Product Manager
• Develop research plans to uncover customer insights, drive & validate the product roadmap, and stay on top of the competitive landscape, defining, tracking and monitoring KPIs for product initiatives, and taking decisions and actions based on results • Scale up product marketing efforts on a national level by putting in place resources such as playbooks for regional marketing and sales teams Planning and monitoring of all communication and press actions. • Design of event project proposals, organization and execution based on concept, potential locations, calendar, event/action materials, meeting schedules, budgets. Analysis of briefings and technical location visits.
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Comafi Bank
Mar 2010 – Jun 2014
Buenos Aires, Argentina.
Financial Agent
• Sales and customer service. Personalized attention in the bank branch. Development and implementation of commercial strategies to attract new customers and retain current ones. • Manage and maintain a healthy pipeline of key customers and consistently seek new opportunities for our customers and qualified prospects, understand their business needs, and provide additional financial solutions to optimize growth. • Utilize high-volume calls, minutes, and demos, strategically focusing on outreach and personalized follow-up cadences to strengthen customer relationships.
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Trestudio, advertising agency.
Mar 2010 – Jun 2014
Buenos Aires, Argentina.
Account Manager
• Daily interaction with clients and their requirements. Project management, to ensure the correct and timely involvement of the client, the agency and other partners involved, as well as monitoring the progress of the project in all its phases. • Creation of briefs for the creative and production teams. • Network with clients and internal teams to discuss and identify their project needs and requirements.
Education
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UADE - Universidad Argentina de la Empresa
Feb 2013 – Dec 2014
Postgraduate in Marketing and Business Development
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UAI - Universidad Abierta Interamericana
Mar 2004 – Feb 2012
Degree in Advertising