Namita Acharjee, Digital Marketing Manager

About

With a deep understanding of various online marketing strategies, including SEO, SEM, social media marketing, and content marketing. I have a proven track record of driving successful digital campaigns, optimizing website performance, and increasing brand visibility. I am confident that my expertise, analytical mindset, and passion for staying ahead of digital trends would make me a valuable asset to your team. I am excited about the opportunity to contribute my skills and drive results in a dynamic and innovative environment. Thank you for considering my application. I am also highly skilled in Canva, a platform that I have used extensively to create graphics, social media posts, and other marketing collateral. My expertise in Canva allows me to create visually appealing designs that are both eye-catching and effective in communicating key marketing messages.

Experience

Indian compressors Ltd

Sep 2022 – Present

India ( Work From Office)

Digital marketing Manager

As the Digital Marketing Manager of Indian Compressors Ltd, my primary roles and tasks revolve around developing and implementing comprehensive digital marketing strategies to increase the company's online visibility, brand awareness, and customer engagement. This includes conducting market research and competitor analysis, identifying target audiences, planning and executing digital advertising campaigns across various channels such as search engines, social media platforms, and email marketing. Additionally, I oversee website management and optimization, content creation, SEO, and analytics tracking to measure and improve the effectiveness of our digital marketing efforts. I collaborate closely with cross-functional teams, including sales, product management, and creative departments, to align marketing initiatives with business objectives and ensure a consistent brand presence across all digital touchpoints.

Off The Rails Brewing Company

Feb 2020 – Sep 2022

California ( Remote)

Digital Marketing Manager

As the Digital Marketing Manager of Off the Rails Brewing Company, California, my remote role encompasses a wide range of responsibilities. I oversaw the implementation and optimization of Google Ads campaigns to increase brand visibility and drive traffic to the website. Utilizing Google Analytics, I analyze data to gain insights into user behavior, monitor website performance, and make data-driven decisions to improve our online presence. Additionally, I managed social media marketing efforts, creating engaging content, scheduling posts, and interacting with our community on platforms such as Facebook, Instagram, and Twitter. I handled our Squarespace website, ensuring it remains visually appealing, user-friendly, and optimized for search engines. Creating eye-catching graphics using Canva, I designed visually appealing marketing materials, including banners, social media posts, and email newsletters. Furthermore, I collaborated with online portals like Grubhub and Untappd to maximize our presence and streamline the ordering process for our customers. Overall, my goal is to enhance Off the Rails Brewing Company's digital footprint, attract new customers, and foster loyalty within our existing customer base through effective digital marketing strategies and tactics.

Skonnects Marketing Pvt Ltd

Feb 2018 – Jan 2020

India

Assistant Manger - Business development

I am responsible for conceptualizing innovative marketing strategies and developing comprehensive plans to meet the needs of our clients. This includes identifying potential clients, pitching our services, and building strong relationships to secure new business opportunities. I am actively involved in all stages of the sales process, from prospecting and qualifying leads to negotiating contracts and closing deals. Additionally, I collaborate closely with cross-functional teams to ensure the successful execution of projects and deliver exceptional results that exceed client expectations. By leveraging my expertise in business development, market research, and strategic planning, I strive to continuously expand our client base, foster long-term partnerships, and drive revenue growth for Skonnects Marketing Pvt Ltd.

Ekam Eco solutions

Sep 2015 – Jan 2018

India

Business development - Executive

my primary role was to identify and pursue new business opportunities that align with our company's vision and objectives. I am responsible for building and maintaining relationships with potential clients, partners, and stakeholders, understanding their needs, and proposing tailored solutions that leverage our eco-friendly products and services. Additionally, I analyze market trends, conduct market research, and collaborate with cross-functional teams to develop strategic initiatives, pricing strategies, and marketing campaigns to drive business growth. Through networking, negotiation, and effective communication, I strived to expand our customer base, increase revenue streams, and position Ekam Eco Solutions as a leading player in the sustainable solutions industry.

Education

Guwahati Commerce College

May 2013 – Sep 2015

Bachelor of Business Adminstration, Business Marketing

Namita Acharjee

Digital Marketing Manager

Skills

Languages