Naomi Sargeant, Marketing & Communications Director | Content Driver | Storyteller | Brand Advocate | Community Builder |

Freelance

Jan 2022 – Present

Qatar

Marketing & Communications Consultant

An accomplished senior marketing and communications specialist with broad experience across global brands encompassing: Strategic thinking, marketing research, brand building, communication planning, team mentoring, real-time engagement, P&L management and new business development. Across all communication disciplines (Strategy, creative, engagement, social, digital, data & media) with extensive experience in: Destination marketing, start-ups and diverse industries such as hospitality & tourism, real estate, shopping centers, retail, food & beverage and publishing & production.

Human Network International

Nov 2021 – Dec 2021

Qatar

Corporate Trainer

At Human Network International, I developed training and course content and gave training workshops to clients for HNI in Qatar. Clients: Es’hailsat - 'Customer Service Excellence and Business Writing Skills' Texas University - 'Building Trust in the Workplace'

Just Real Estate

Oct 2020 – Nov 2021

Qatar

Director of Marketing & Communications

RE are leaders in selling and leasing luxury real estate, they work collaboratively to develop, manage, sell and lease outstanding properties to UHNWI's & HNWI's within Qatar and around the world. Launched the sales of 84 exclusive private apartments at Four Seasons Private Residence at The Pearl-Doha. Studio, 1,2, 3 & 4 bedroom penthouses, selling range from 2.1 to 38 million Qatari riyals. Branded Residences, writing a report analysis for the Qatar market; benchmarking competition, using data by the financial analysts for the pricing strategy. Responsible for marketing and sales collateral, social media, media planning and buying, campaign planning and sales training materials along with the marketing suite planning and launches; plus content development for visuals, videos and website. Develop online sales and marketing campaigns to target UNWIs & HNWIs to generate sales opportunities for the sales team. Responsible marketing strategy and logo identity for Barwa 'Furjan Wadi Lusail', the largest listed real estate company in Qatar. Worked with event suppliers for the stand design for the project launch at Cityscape 2021. Launching of the marketing and sales event of phase II, 51 villa plots on Qetaifan Island North, a 1.3 million sqm project. The sales auction event invited 150 UNHWIs to attend a closed bidding on the down payment for each plot that were 100% sold during the event. Plots ranged from 5.1 to 31 million Qatari riyals. Rolled-out a new digital strategy for the social media marketing, with a new cloud based CRM real estate solution with an integrated website, digital marketing tools and analytics to measure the marketing ROI and to calculate the CPL and CACs.

Doha Festival City Mall

Sep 2020 – Apr 2021

Qatar

Editor in Chief

Having previously worked as GM and Editor in Chief of Time Out Beirut, Time Out Kids, Time Out Style and Entrepreneur Magazine Levant, I was pleased to help develop the new look and design for the quarterly Doha Festival City publication that is published by Martians. Contracted to manage and write editorial content, conduct interviews, art direction and design.

Creative Amplified - Hamad International Airport (Skytrax Campaign)

Nov 2019 – Jan 2020

Qatar

Marketing & Communications Project Consultant

For Creatives Amplified I was contracted to work on a series of influencer video clips for Hamad International Airport to support their nomination for the Worlds Best Airport. A series of five 60 second video clips to show the 5 pillars of the airport: Retail, Art, Wellness, Taste and Technology. Title: When an airport becomes a world of... Hamad International Airport is nominated for World’s Best Airport. I came on board as the Producer for Creatives Amplified Agency to oversee the HIA Skytrax campaign film production. To produce a plan and coordinate various aspects of film production, such as writing the script and selecting the music and directing. Produced & Directed: Naomi Sargeant Filmed by: LDC Films Agency: Creatives Amplified - Harriet Gyamfuah

FBA Group - QMall

Dec 2017 – Sep 2019

Qatar

MARCOMs & Mall Management Director

Hired to rebrand and reposition Qmall, a 10,000 sqm community mall with the key goal of increasing leasing within the mall. - Successfully launched new leasing strategy that lead to 56% in leasing growth. - Saved the company 685k Qatari Riyals with new and re-negotiated AMC suppliers. - Leasing: Strategic planning and leasing management, tenant mix, new leasing contracts, legal, creating new leasing opportunities. - Marketing: Full rebranding, website development, social media marketing, media planning, retail activations, entertainment and events planning. - Operations: Oversee the team operations, the facilities management teams and contractors. - Finance: Manage the financial health of the project to ensure cost controls are managed and the KPI's are met. AL GHARRAFA MIXED USE RESIDENTIAL, COMMERCIAL, RETAIL & HOSPITALITY PROJECT Seconded to assist with the masterplanning for a 44,000 sqm mixed use development project with 204 residential units, 278 shops and offices, a supermarket and boutique hotel along with outdoor dining and play areas.

Mall of Qatar

Jun 2015 – Jul 2017

Qatar

Director of Marketing

Mall of Qatar, opened in December 2016. with an annual footfall of 16 million visitors. The first super-regional mall to launch in Qatar, an entertainment destination with over 500 stores, over 100 food and beverage outlets, a 5-star luxury hotel, including the largest IMAX Laser 3D projection system in the MENA region. A 19-screen cinema complex & a 10 lane bowling alley, a Family Entertainment Complex spread over 16,500 sqm, plus KidzMondo a kid’s edutainment city. Featuring mall-wide live entertainment and the first live theatre in a mall in the world with Cirque du Soleil type shows performed on the multi-lift rotating festival stage. Achievements: - Generated over USD 30 Million of Advertising Value Equivalency (AVE) in publications across the globe (Inc: New York Times, Le Figaro, Bloomberg, Reuters, Getty Images). - Managed 50+ diversified world-class performances including renowned licensed shows and activations. - Executed 40+ successful creative campaigns from planning through to media buying for ATL & BTL. - Launched the first Shop Qatar festival in coordination with retailers along with Qatar Tourism Authority. - Developed 1st stage Gift Card & loyalty programme; executed Shop & Win that included purchasing cars. - Initiated brand endorsements with over 20 top regional influencers and media. - Managing a team and external agencies for daily social media content creation, campaigns and strategy including video production. - Awards: Best New Shopping Centre 2017 finalist (MAPIC) - International Retail & Leisure Destination 2017 (RLI) - Asia Retail Leadership 2016 (ARC). - Developed and managed relationships with retailers, stakeholders, partners, suppliers, agencies ensuring cost efficiencies and brand guardianship is achieved at all times.

Freelance

Nov 2014 – May 2015

Lebanon

Marketing & Communications Consultant

Clients include: Nestle Middle East, Mini Middle East, Visa MENA, InterContinental Hotels, EighteenSixtySix Court & Suites, The Malt Gallery, Middle East Mixology Academy, E.A.M Massoud (Aperol, Campari, Wild Turkey, Bulldog Gin, Russian Standard, Nikka Whisky, Famous Grouse). Skills: Social Media Marketing Media Training Media Planning PR Planning Event Management Marketing Strategy and Planning Digital, Social Media and Marketing Strategy & Management Corporate Communications Visual Branding & Identity Inbound Marketing

Time Out Beirut

Oct 2005 – Sep 2014

Lebanon

MD & Editor in Chief

- Managed a team of 40 people - Art Director - Editor-in-Chief - MD of all departments - Sales & Marketing - Business Development Part of the start-up team that launched Time Out Beirut magazine in Lebanon. Responsible for developing and leading the teams and develop a sales, marketing and corporate communications plan for Time Out Beirut. Continuous management, development and training of internal departments: Sales, Marketing, Editorial, Design and Administration within On Time Publishing. Managed a team of 40 staff. Reporting to the CEO of the company on the performance of the company & the teams. Liaised with Time Out London to ensure we adhered to the Time Out Group licensee guidelines across all departments. Implementing best practices and international standards to ensure that the company’s internal and external communication functions are among the best in Lebanon; and can meet the challenges faced in the local market. Build a positive profile for the brand name nationally and to develop and promote Time Out Beirut while building the reputation and engaging readers at a local, regional and international level. Achievements: • Re-launched the magazine in 2008 post 2006 war. Bringing international media to cover the re-launching event including BBC and CNN. • Created social media platforms: Facebook page to over 100k fans - Twitter to over 20k - Weekly newsletter subscription to 35k - Website weekly visitors 45k • Established the Time Out Beirut name as a leading publication in Beirut. • Initiated editorial standards new to the Lebanese media industry. • Appeared on numerous TV programs both locally and internationally including two shows with Richard Quest of CNN on Beirut.

Radio One Lebanon - Morning Show

Jul 2012 – Dec 2012

Lebanon

Radio Show Co-host

Standing in for 6 weeks as a Radio Co Show Host with Gavin Ford in the morning on Radio One.

Esna Ltd.

Jan 2000 – May 2004

United Kingdom

Commercial Director

An IBM certified company specialised in Domino & Websphere hosting, Lotus Notes, Domino and Internet/Intranet web development and consulting. Providing project management solutions for SAP implementations. Achievements: • OTE of hosting and project consultancy services worth £1,200,000. • Government contract negotiation, presentation and bid proposals • Writing articles with an Industrial Focus on e-business in manufacturing. • Marketing Activities – Contracts, Collateral, Website content.

Premier Multimedia Ltd.

Oct 1996 – Sep 1997

United Kingdom

Business Development Manager

Premier multimedia were the main reseller for Lightwave 3D software, render farms and multimedia workstations. They also designed and developed 2D and 3D graphics and animations for the TV and film industry. Job Functions: • Sold multimedia workstations and render farms. • Aided in the render farm technical specifications to design multimedia workstations and solutions for clients. • Managed accounts and marketing of services and products. • Developed relationships with distributors.

Xitron Software Corporation

Nov 1993 – Sep 1995

USA

Sales & Marketing Executive

Developers of CAD software called XCAD. Companies goals were to set up its reseller and distribution channel in the USA and worldwide. Compatible to AutoDesk’s AutoCAD the main competitor. Achievements: • Created Reseller and VAR channels in the US and Europe. • Designed advertising, sales and marketing literature. • Implemented marketing strategy and placement for advertising • Trade Show Management