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Nasir Mahmood

Senior Product Designer (UX/UI) with Graphics and Brand Design experience.

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Intro
Lahore, Pakistan
Senior Graphics and Product Designer at Chapter43
Information Technology & Services
behance.net/nmqureshi
Joined November 29, 2022

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About
I am a problem solver through creative cognition approaches, which makes technology and products work better for humans, which includes empathy, research, design, user experience, and agile methods. In the past 10+ years of experience, human cognition challenged me constantly to learn and to make technologies, services, and products, better for the people involved, by translating brand strategies, user problems & insights, complex data and efficient research methods, technology challenges, into simple & good human-centered solutions executed through viable agile methods and design sprints, which can change the lives of millions and grow business, through web and mobile. I specialized in Brand Design, Product Design, UX/UI, Visual Design, Interaction Design, Graphics and Art Direction.
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Experience
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Chapter43
May 2022 – Present
Lahore, Pakistan
Senior Graphics and Product Designer
Helping Digital Agencies to grow their business by creating targeted solutions to solve user problems and giving high-end design services, related to Graphics, Web design, and UX/UI Product design. Helped to grow business by 43% in last 4 months.
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Disruptive Effects
Mar 2021 – May 2022
Lahore, Pakistan and USA
Chief Product Designer
Disrupted the roofing industry to improve workflow automation for estimators (user), generate more leads and sales, and prevent loss of pending payments and waste, through User Research and Product design. This resulted in a 27.8% increment in revenue. I led the SaaS Products life cycle including UX research and Design, Primary and Secondary Research, Conducting User Interviews, Surveys, Defining User Problems, Running design Sprints, Empathy Mapping, User Personas, and Usability Testing. I was also responsible for Competitive Analysis, Wireframing, Prototyping, cross-functional team communications, and design solutions using Figma, Adobe XD, and InVision App. I helped Disruptive Effects to grow from a startup to a leading SaaS-based B2B market in the roofing industry.
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Rareiio
May 2020 – Mar 2021
Remote
Senior Product Designer
I joined Rareiio, with a passion for uplifting the brand(s), design process, and growing business at Rareiio. I helped Rareiio with Brand & lead generation strategy, User Research, creative direction, design processes (design sprints, design thinking), product design, UX/UI, team empowerment, and client relations. Uplifted Rareiio revenue by winning more B2B and B2C clients. Played a vital role in company growth by increasing revenue by 40%.