I'm seasoned customer service professional with over 10 years of experience in the customer service industry. Besides working as a customer service professional for many years, I have also been a customer service trainer and Quality assurance lead.
Experience
SWVL
Dec 2021 – May 2022
Karachi, Pakistan
Customer Care and Experience Lead
• Building customer care team in house as well as with the BPO partner
• Ensuring customer satisfaction level reached above 90%
• Brining response time to under 2 mins and full resolution time to under 20 mins
• Revising customer compensation matrix for a better customer experience
• Identifying issues on Captain’s end to improve customer experience
• Analyzing daily DSAT data to identify and remedy issues impacting customer experience
• Defining QA scorecard and evaluation process for Kenya and Pakistan
• Managing end to end services with the BPO partner
• Identifying solutions and best practices for resolving ad-hoc problems
• Interacting with stakeholders at multiple levels to define pain points and maintain our quality
standards and keeping the checklists up to date with the business dynamic changes
• Analyzing voice of the customer through social media and email audits and escalating issues and
suggestions to relevant leadership to drive actions
• Motivating agents to perform better by introducing rewards and recognition programs
Daraz
Jul 2020 – Dec 2021
Karachi, Pakistan
Regional Manager Quality Assurance, Learning & Development
• Creating training content and timelines to be implemented in Pakistan, Bangladesh, Nepal, Sri Lanka and
Myanmar
• Defining rules of training SOP for all 5 ventures
• Defining QA scorecard and evaluation process
• Coordinating with regional QA and L&D teams on a weekly basis to share progress, best practices
and areas of improvements
• Improving time to productivity of new employees
• Bringing “problem employees” number to a minimum
Eplanet Communications
Jan 2020 – Jul 2020
Karachi, Pakistan
Head of Learning and Development
• Creating training programs that are aligned with the organization’s objectives
• Acting as the go to within the business for anyone with questions or queries regarding training and
development plans
• Working with various leaders across the organization and having a full understanding of their units and
training requirements
• Managing the development of the operations, recruitment and human resources team from a training
perspective
• Observing training team’s methodology, providing feedback and sharing best practices
• Designing and Leading English language development program for new hires as well as existing employees
• Teaming up with Quality Assurance department in order to determine TNA, devising action plans
accordingly. Working closely while designing QA grids, revising scorecards and improving the quality of
feedback provided
• Managing and the daily concern of my team of trainers as well as their schedules and leaves
• Meeting with external clients on a weekly basis in order to manage their expectations regarding training of
new batches
• Meeting with the organizational leadership weekly to discuss strength and timelines of the current and
future training batches
Ibex
Feb 2016 – Jun 2019
Karachi, Pakistan
Assistant Manager Training and Development
• Managed a team of trainers to ensure nationwide new hire and product specific trainings for domestic and
international programs run smoothly
• Planned, conducted, coordinated and implemented new hire training as well as product specific training for
new hires
• Created new material as well as updated existing material geared towards Communication Skills, Call
Handling Skills and Soft Skills amongst other training modules for new hires, as well as existing employees
• Determined training needed by observing sales and services encounters, studying sales, technical service and
customer experience results reports; liaised with management and other departments to determine TNA and
to devise an action plan
• Trained new hires to provide complete customer solutions and ensuring optimum client satisfaction at all
times
• Lead Ibex Learning Academy (ILA) program which is geared towards English language development as
well as customer service
• Met, coordinated and collaborated with internal and external clients to identify training needs, areas of
opportunities and areas of excellence for new hires and existing employees
• Observed sales and customer service-related communication, to identify the areas of process improvement,
delivered group and individual feedback post call observation, quality calibration and mentoring activities
Windy Enterprises
Apr 2011 – Jan 2016
Karachi, Pakistan
Customer Relations Officer / Trainer
• Planed, conducted, coordinated and implemented training program for staff
• Created new material and updated existing material geared towards orientation and training of new hires, as
well as existing employees
• Determined training needed by observing sales and services encounters, studying sales, technical service
and customer experience results reports; conferred with management
• Provided complete customer solutions and ensured optimum client satisfaction at all times
• Trained new & existing employees on American accent and culture
• Answered sales and customer service calls from the U.S to further be updated on the product and client
needs
• Engaged in all sales and service-related tasks, including but not limited to process improvement, group and
individual call observation, quality calibration and mentoring activities
• Performed other ad-hoc duties as assigned
Synergy Technologies
Oct 2010 – Jan 2011
Karachi, Pakistan
Assistant Brand Manager
• Identified a new target customer base and coordinated with marketing to implement effective methods of
reaching them, thereby increasing sales by 100%
• Worked closely with engineering department to fulfill customized needs of customers
• Managed a team, with the aim of customer satisfaction follow-up and customer services
• Maintained strong and effective customer relations
• Coordinated with regional office to plan, execute and/or supervise marketing research activities for
appraising various brands and competition analysis and pricing mechanisms
• Worked with other, complementary high-end luxury and lifestyle brands in identifying opportunities and
target customers. Developing both short-term and long-term alliances across different industries
United States Educational Foundation in Pakistan
Apr 2008 – Oct 2010
Karachi, Pakistan
Jr. Educational Advisor and Fulbright Outreach Speacialist
• Planed, prepared and executed in house training workshops for college search, application processes,
financial aid search, Fulbright and other scholarships for students and professionals based on their specific
educational and/or professional background and educational interests
• Promoted educational and cultural understanding between the people of Pakistan and the U.S. by
encouraging Pakistani students, teachers and mid-career professionals to avail opportunities in the U.S.
• Visited schools, colleges and universities to deliver presentations and to conduct workshops mentioned
above
• Represented USEFP in a regional conference for South Asian regional educational advisors in New
Delhi, attended by Diplomats, Public Affairs Officers and other delegates from the U.S Department of
State Designed and streamlined the outreach program at USEFP by suggesting and implementing a
more proactive approach towards universities. This action ultimately led
to more deserving students gaining access to the opportunities
• Increased the number of students interested in pursuing higher education in the U.S from 600 to over 8,000
in less than two years
• Represented USEFP at yearly DAWN educational expo in May 2008, 2009 and 2010, which were attended
by 5,000 people on average
• Provided updated information on financial aid offerings
• Promoted the Fulbright Scholarship
• Coordinating special activities for International Education Weeks
The Resource Group
Dec 2004 – Apr 2008
Karachi, Pakistan
Customer Service Representative
• Answered inbound customer service calls from the U.S for the largest campaign (at the time) of TRG,
“Central Voice”
• Assisted a wide range of customer from various professional backgrounds such as Hospitals, Law Offices,
Real Estate, Food and Hospitality, Transportation and Talent Management etc.
• Assisted supervisors in training new employees on American accent and culture
• Provided complete customer solutions while ensuring optimum client satisfaction at all times