Nawar Mirza, Content Curator | Media and Communication Specialist | Portfolio: https://www.behance.net/maishanawar

About

Sincere and goal-oriented professional with a keen interest in tasks involving creativity, content curation, strategy, welfare, counselling. I am currently the brand manager for Aasha, an inclusive brand for feminine-wear.

Experience

Aasha Lingerie

Feb 2022 – Present

Dhaka, Bangladesh

Brand Manager

• Building the brand and its identity from scratch: targeting the audience, setting the tone/voice, color palette, community building etc. • Helping shape and communicate the vision and mission of the brand. • Translating brand elements into plans and market strategies. • Analyze brand positioning and consumer insights. • Monitor market trends, research consumer markets and competitors' activities. • Train and oversee the work of other employees. • Monitor product distribution, consumer reactions, ongoing marketing and advertising activities. • Content and campaign ideation. • Content writing for social media, contracts, PR campaigns, emails, any formal documents etc. • Social media calendar planning and curation. • Graphic designing: product catalogues, product labels, social media visuals and content for daily posting, charts, guides, illustrations, holiday wishes. Did the complete ideation and graphic designing for all and any design based content. • Maintaining active social media posting 5-6 days a week. • Filming and editing instagram/tiktok reels for the brand's social media accounts. • Having an understanding of current trends and the ability to respond to customer demands through both new products and content. • Creative mind with an ability to produce innovative and original ideas. • Managing the brand team on a day to day basis. • Maintaining excellent written and verbal communication skills.

Turn Up PR

Jun 2021 – Sep 2021

Dhaka, Bangladesh

PR & Communications Associate | Public Relations Internship

• Formulated PR strategies and campaigns to boost and maintain the image of a client's organization in the eyes of the public. • Identified brand gaps and conducted PR outreach for product/personal brands. Researched, planned and designed pitch decks for clients. • Wrote press releases, copies and captions for social media posts, webinars, campaigns and events. Managed their comprehensive social media accounts. • Designed visuals/creatives for social media posts. • Revamped client's social media pages in a way that resonates with their brand personality and vision. Created campaign timelines and thorough content calendars. • Maintained communication and collaborated with internal and external teams. Sought opportunities for partnerships, sponsorships and advertising. • Planned and managed influencer campaigns. • Tracked media coverage and followed industry trends. • Worked with a diverse and broad array of brand types: service, retail, corporate, luxury, global chains and NGOs.

Quiet Lawn LLC

May 2020 – Jan 2021

South Carolina, USA

SEO Content Writer

• Curated meticulously researched, informative and compelling written content. • Conducted keyword research and rank analysis with the goal of reaching the TG through the website's blog content by improving search engine optimization. • Devised content marketing strategies alongside utilizing the blog section for guiding the clientele regarding services. • Maintained QC in content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.

Education

INDEPENDENT UNIVERSITY, BANGLADESH

Jan 2018 – Aug 2021

B.S.S. | UNDERGRADUATE DEGREE , MEDIA AND COMMUNICATION ADVERTISEMENT | MARKETING CGPA: 3.87/4.0 GRADUATED WITH ACADEMIC DISTINCTION: MAGNA CUM LAUDE

Maple Leaf International School

Jan 2005 – Dec 2017

Secondary School , Business and Commerce

Nawar Mirza

Content Curator | Media and Communication Specialist | Portfolio: https://www.behance.net/maishanawar

Skills

Languages