Nicolette Stramara

Marketing Specialist, Web/WordPress Developer, Recipe Developer, and Graphic/Logo Design

Message

Intro

Madison, United States

Recipe Developer, Content Creator, and Food Editor at vitcost.com

Studied Nursing at University of Alabama at Birmingham

Joined May 2, 2021

Skills

Languages

English

Native or Bilingual

About

Right after obtaining a BSN degree from the University of Alabama in Birmingham in 2008, I began working as a Registered Nurse in various of NICU settings. Following another passion of mine, I transitioned from being a nurse to working as a WordPress Developer, Recipe and Content Creator, Social Media Marketer, and Graphic/Logo Mock-ups. With 10+ years of experience creating recipes, writing detailed step-by-step recipe documents, offering eye-catching food photography, and teaching proper nutrition through reputable research, am proficient in using WordPress (HTML, CSS, JavaScript, SEO, web design, Plug-ins), Adobe Photoshop, Adobe Illustrator, Adobe Spark, Adobe InDesign, Google Analytics, Search Console, and Microsoft Office. I built and designed my own food and wellness site that I currently maintain while simultaneously meeting deadlines for multiple food companies. I am skilled in collaborating with cross-functional teams and working well with others.

Experience

vitcost.com

Feb 2012 – Present

Recipe Developer, Content Creator, and Food Editor

• Created delicious recipes for Vitacost's content management system on a weekly basis. • Wrote detailed recipe documents (included ingredients, method, notes, and macronutrients) and professionally edited recipe/food photographs for Vitacost's content management and social media team. • Assessed current food trends and collaborated with Vitacost's content management team to decide the best recipes to create for each month. • Transformed recipes to accommodates various dietary needs and food restrictions. • Created and implemented detailed campaigns that increased overall traffic to Vitacost's website and social media channels. • Took current diet concepts and popular food trends to increase traffic to Vitacost's website and social media outlets.

Education

University of Alabama at Birmingham

Aug 2003 – May 2008

BSN, Nursing