• Experience in driving growth:
o In my previous role as a marketing manager at P360, I executed a new LinkedIn lead gen campaign strategy. This new strategy reduced the cost per lead from $4000 to ~$70 and increased the lead volume from 1-2 leads per month to 50-55 leads per month for a SAAS-based platform.
o I also worked on a product launch on digital platforms resulting in organic lead generation from 0 leads per month to 20-25 leads per month.
o Website organic traffic increased from roughly 2500 - 3000 users per month to 6000 to 8000 users.
o Managed LinkedIn Page resulting in increasing LinkedIn followers of the P360 from 2600 in October 2021 to 15,600 as of today and expected to cross 20,000 by Mid-April.
• Knowledge of the tech industry:
o I keep up to date with the latest tech trends and attend industry conferences such as the Web Summit and CES to stay informed on emerging technologies, Google & other important web technology updates, and their impact on the industry.
o I also have experience working with tech products and services such as SaaS, cloud computing, and AI.
o Leadership skills:
o In my current role as a manager of marketing at P360, I managed a team of 6 direct reportees and 6 dotted line reportees and was responsible for driving growth for our product line. I motivated my team by setting clear goals, providing regular feedback, and creating a positive & friendly work environment.
o I also have experience in mentoring and coaching team members to help them develop their skills and achieve their career goals.
• Analytical skills:
o I have experience using data analysis tools such as Google Analytics, MS Excel, and Google Data Studio to track metrics and identify growth opportunities.
o In my previous role, I conducted customer surveys and user testing to gather feedback on our product and identify areas for improvement.
• Entrepreneurial mindset:
o I'm not afraid to take calculated risks and try new ideas to achieve growth. For example, I proposed a new content marketing strategy at P360 that involved creating a new content strategy, a series of new innovative campaigns & educational videos. This approach was unconventional but resulted in 300% increase in Website traffic & LinkedIn leads.
o I'm also comfortable working in a fast-paced, agile environment and have experience working on projects with short turnaround times in a remote setting.
Experience
P360
Aug 2021 – Present
New Jersey
Marketing Manager
At P360 I'm responsible for the entire digital presence of P360 in the North American market through innovative digital campaigns. P360 is a leading Pharma Tech company based in New Jersey USA and caters mainly to North American Pharmaceutical companies. The main challenge is to find the audience for the specific use of the Software as a service (SaaS) product.
