I bring 14 years of diverse industry experience and have evolved from Product Development & Engineering roles to Marketing specialist roles over the years. I have successfully gained on ground experience and honed my skills across Retail Marketing, Variable Marketing, Service Marketing, Brand Marketing and Digital Marketing. I excel in analysing user insights, leveraging understanding of industry trends and evaluating competitive offerings to design & drive highly effective marketing campaigns that have resulted in unprecedented improvement in brand awareness, equity, and tangible business numbers.
Experience
Ford India Pvt Ltd
Jul 2010 – Nov 2021
Gurgaon
Brand and service marketing lead
Brand Management/ Project Management:
◼ Implement brand strategy to achieve market leadership; Engage with multiple stakeholders like Sales & Distributor teams to
align and implement strategy.
◼ Manage advertising, media agencies & consultants to develop suitable brand campaigns in line with the strategic intent.
◼ Identify and execute research studies in order to identify opportunities
Customer Experience:
◼ Develop marketing programs that drivesuperior customer experience across showrooms, Digital & On ground
◼ Keep the customer informed via communication medium like SMS, and social media about the benefits of doing on-time
periodic service, Mobile - Mega - Doorstep - local service camps, health check-ups, service reminders, RSA, insurance, other
soft products, safety tips, etc.
◼ Publish customer engagements events such asCustomer meets, Children’s Day event and Hi-Tea meetings among others
Service Marketing:
◼ Analyse data, market research and launch new schemes / campaign to increase customer retention at workshops
◼ Launch attractive schemes which will cover the target customer to increase workshop customer in flow; Monitor the efficacy
of service camps
◼ Aid Retail Network in identifying gaps in all After Sales business parameters - service market share, free service redemption,
genuine parts, etc and dealer service absorption ratio
◼ Convince and conduct activities for the customers who never turn back to authorized workshop for service
◼ Identify&prepare all marketing communication to customers in liaison with marketing, social media teams
Digital Marketing:
◼ Plan digital marketing, including SEO/SEM, marketing database, email, social media & display advertising campaigns
◼ Build social media presence; Measure performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
◼ Identify trends and insights, and optimize spends and performance based on the insights
