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Nikki Falzone

Strategic Marketing Leader: Amplifying Brand Visibility and Lead Generation with Data-Driven Innovation

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About
Over ten years of marketing leadership and entrepreneurship have catalyzed substantial increases in brand visibility and lead generation, achieving a 40% uplift in visibility and a 50% boost in leads within one year. Expertise spans crafting marketing communications, developing sales strategies, and leveraging digital media across diverse sectors. Leadership has guided teams of up to 10 professionals to significant organizational growth and enhanced customer engagement through strategic marketing and the application of data analytics. With a focus on leveraging analytical insights, strategies have driven brand growth and market penetration, markedly improving customer service standards and accomplishing business goals.
Experience
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P3 Services
Apr 2004 – Present
Remote
Marketing Manager
Championed the design and implementation of data-driven marketing strategies across 15 Operating Companies spanning six states, promoting brand growth alongside elevated market engagement through tailored innovative solutions that connected with audiences. Orchestrated in-house marketing transition, building a 6-member team, elevating brand recognition and customer engagement metrics, which saved the company $128,000 annually. Conceptualized and executed rebranding strategies for 3 companies, aligning market presence with strategic objectives. Capitalized on analytics-driven insights to fine-tune marketing efforts; achieved measurable enhancements of approximately 55% in return on investment alongside an increase of lead volume ranging from 35% to upwards of 78%.
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Las Vegas HEALS
Nov 2021 – Oct 2023
Las Vegas, NV
Member, Board of Directors
Advocated for transformative initiatives boosting healthcare quality and accessibility in Southern Nevada, resulting in the establishment of strategic alliances that advanced service delivery across five critical community health organizations. Amplified member engagement and organization visibility by 15% via active involvement in Las Vegas HEALS events, fostering robust networking opportunities and collaborative partnerships that strengthened community ties.
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Eleven Lending
Jun 2021 – Oct 2023
Las Vegas, NV
Partner & Vice President of Marketing
Transformed the lending process at Eleven Lending into a customer-centric experience by implementing educational initiatives for clients, resulting in enhanced transparency and efficiency across 100% of client interactions. Designed and launched targeted campaigns that resulted in a measurable rise of 40% in brand visibility alongside achieving lead generation growth of 50%, solidifying market presence within one year. Led a team of 2 marketing professionals to deliver innovative digital marketing campaigns, achieving a 25% increase in SEO traffic, a 12% increase in PPC conversion rates, and a 60% growth in email marketing engagement.
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1Real Estate Agency
Nov 2020 – Oct 2023
Las Vegas, NV
Partner & Vice President of Marketing
Developed relationships within the community that amplified exposure for real estate listings; directly translated into an impressive influx of over 300 leads while aligning marketing efforts with sustainable practices. Drove market presence and community engagement, resulting in a 20% expansion of the client base and a 15% increase in client referrals. Introduced marketing support for real estate agents, improving brand consistency and generating a 30% increase in leads through innovative lead-generation techniques.
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1Marketing Agency
May 2020 – Oct 2023
Las Vegas, NV
Co-Founder
Co-founded 1Marketing Agency, enhancing digital marketing services across diverse sectors such as packaged goods and real estate with focused lead-generation strategies that drove measurable success. Drove client acquisition for a newly established digital marketing firm, securing upwards of 60 accounts spanning different industries during the first three operational years using data-driven strategies for lead generation effectiveness.
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Huntington & Ellis, A Real Estate Agency
Jul 2018 – Jul 2020
Las Vegas, NV
Marketing Director
Crafted engaging visual assets and tailored messaging across platforms while maintaining consistency; established guidelines that improved project turnaround time by four days on average during active campaigns. Boosted brand awareness through targeted marketing campaigns that leveraged a unique blend of digital content, social media, and video content, resulting in a 40% increase in lead generation.
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London Football Exchange Foundation
Feb 2018 – Jul 2018
Las Vegas, NV
VP of Marketing, North America
Spearheaded the development of a comprehensive marketing and branding strategy for a new foundation, resulting in the establishment of cohesive communications that reached over 50,000 stakeholders within six months. Formulated comprehensive branding campaigns resulting in successful alliances with three prominent international entities; elevated exposure within new markets and generated positive regional engagement metrics across diverse demographic segments.
Education
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University of Nevada, Las Vegas
Aug 2010 – May 2012
Bachelora, Business Administration, Marketing
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College of Southern Nevada
Aug 2008 – May 2010
Associates, Business Management