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Nirmeen Mohamed

Marketing and Growth Specialist

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Intro
Cairo, Egypt
Growth & B2B Email Marketing Specialist at Creatures Media
Growth Ops Specialist at LyRise
Studied Digital Marketing at HubSpot
Studied Marketing at LinkedIn
Studied Marketing at Udemy
Studied Sales at LinkedIn
Studied Advertising and Analytics at Google Digital Academy
Studied Digital Marketing and Data Analysis at Udacity
Studied Business Administration at Benha University
Marketing & Advertising
linkedin.com/in/nirmeenm0hamed
Joined June 10, 2023

Skills

Languages

English
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Fluent
Arabic
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Native or Bilingual
About
Experienced growth hacker and marketing specialist with a background in strategic planning and campaign management. Proficient in Google Ads, LinkedIn Marketing, Lead Generation, and Sales Navigator, with a proven track record of optimizing multichannel campaigns, email marketing, and campaign design. I leverage automation for efficiency and have a history of driving business expansion and delivering impactful results through data-driven insights.
Experience
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Creatures Media
Jan 2024 – Present
Cairo, Egypt
Growth & B2B Email Marketing Specialist
I create targeted outbound email campaigns for specific audiences, generating quality leads through strategic methods. I emphasize comprehensive email strategies that focus on guiding leads towards conversions, using precise segmentation and A/B testing. Working closely with teams, I develop engaging content and efficiently use marketing automation to support lead development. Regular trend analysis, especially in cold outbound techniques, ensures our campaigns are impactful and effective.I create targeted outbound email campaigns for specific audiences, generating quality leads through strategic methods. I emphasize comprehensive email strategies that focus on guiding leads towards conversions, using precise segmentation and A/B testing. Working closely with teams, I develop engaging content and efficiently use marketing automation to support lead development. Regular trend analysis, especially in cold outbound techniques, ensures our campaigns are impactful and effective.
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LyRise
Jan 2024 – Present
California, United States
Growth Ops Specialist
I specialize in data-driven insights, essential for optimizing marketing and sales operations. Analyzing extensive datasets, I identify actionable trends, refining processes for improved efficiency. Proficient in experimentation and A/B testing methodologies, I ensure data precision to fuel targeted campaigns. Embracing these techniques, I foster innovative strategies for exponential growth. Collaborating across teams, I align strategies for rapid expansion, continuously exploring new ideas and technologies to drive informed decisions and enhance operational effectiveness.I specialize in data-driven insights, essential for optimizing marketing and sales operations. Analyzing extensive datasets, I identify actionable trends, refining processes for improved efficiency. Proficient in experimentation and A/B testing methodologies, I ensure data precision to fuel targeted campaigns. Embracing these techniques, I foster innovative strategies for exponential growth. Collaborating across teams, I align strategies for rapid expansion, continuously exploring new ideas and technologies to drive informed decisions and enhance operational effectiveness.
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Ascendo
Sep 2023 – Dec 2023
Glasgow, Scotland, United Kingdom
Growth Hacker
I played a key role in driving business growth through powerful marketing strategies, campaign oversight, and growth hacking techniques. My expertise in data analysis and A/B testing allowed me to refine multichannel campaigns using platforms like Google Ads, Google Analytics, LinkedIn Marketing, and Sales Navigator. I ensured these campaigns were aligned with strategic goals, delivering exceptional and impactful results.I played a key role in driving business growth through powerful marketing strategies, campaign oversight, and growth hacking techniques. My expertise in data analysis and A/B testing allowed me to refine multichannel campaigns using platforms like Google Ads, Google Analytics, LinkedIn Marketing, and Sales Navigator. I ensured these campaigns were aligned with strategic goals, delivering exceptional and impactful results.
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Camlist
Jul 2022 – Sep 2023
London, England, United Kingdom
Growth Marketer
I focused on boosting business growth and improving customer experience by employing growth hacking, experimentation, and targeted marketing. My proficiency in these areas significantly contributed to the success of growth initiatives. I set goals, closely monitored key performance indicators (KPIs), and consistently optimized conversion rates. Additionally, leveraging my expertise as a skilled copywriter, I developed compelling content for impactful marketing and sales campaigns, directly contributing to measurable outcomes and the organization's overall success.I focused on boosting business growth and improving customer experience by employing growth hacking, experimentation, and targeted marketing. My proficiency in these areas significantly contributed to the success of growth initiatives. I set goals, closely monitored key performance indicators (KPIs), and consistently optimized conversion rates. Additionally, leveraging my expertise as a skilled copywriter, I developed compelling content for impactful marketing and sales campaigns, directly contributing to measurable outcomes and the organization's overall success.
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Amazon-Amazon
Jun 2021 – Sep 2023
Cairo, Egypt
Selling Partner Support Associate
I ensured accurate information on detail pages, corrected errors, reported process defects, and improved operational efficiency. I also verified brand authenticity through brand registry applications and maintained accurate product listings for a better shopping experience. My focus on customer satisfaction and effective communication played a key role in enhancing the overall customer experience and platform integrity.
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Telus International AI Data Solutions
Dec 2022 – May 2023
Search Engine Evaluator
I enhanced search result quality by analyzing queries and results, ensuring relevance and accuracy. My evaluations contributed to refining algorithms and improving user experiences, providing valuable insights for ongoing enhancements. Overall, I actively optimized the search experience and maintained high standards at TELUS International.
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GoTranscript
Feb 2021 – Jun 2021
Transcriber
I transcribed various materials with precision, focusing on detail and confidentiality. Thorough reviews and efficient time management allowed me to meet deadlines and maintain a smooth workflow.
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Amazon-Amazon
Sep 2020 – Jun 2021
Cairo, Egypt
Retail Department Representative
I provided prompt assistance to customers through various channels, prioritizing satisfaction by actively addressing their needs. Conducted quality audits, collaborated on complex issues, and emphasized effective communication for a positive customer experience and strong relationships.
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Vodafone UK ltd
Dec 2019 – Sep 2020
Cairo, Egypt
Technical Support Representative
I provided prompt assistance to UK customers for telecommunications services, addressing technical issues and ensuring a positive experience. I played a critical role in identifying and resolving outages, prioritizing customer satisfaction with a professional and empathetic approach. Effective communication was key in interactions with both customers and internal teams.
Education
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HubSpot
Nov 2023 – Dec 2023
Search Engine Optimization, Digital Marketing
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LinkedIn
Sep 2023 – Oct 2023
LinkedIn Marketing Solutions Fundamentals , Marketing
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Udemy
Sep 2023 – Oct 2023
LinkedIn Marketing and Lead Generation , Marketing
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LinkedIn
Sep 2023 – Oct 2023
LinkedIn Sales Navigator , Sales
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Google Digital Academy
Sep 2023 – Oct 2023
Google Ads and Google Analytics, Advertising and Analytics
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Udacity
Jan 2021 – Feb 2022
Professional Digital Marketing and Data Analysis, Digital Marketing and Data Analysis
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Benha University
Sep 2015 – Jun 2019
Bachelor’s Degree, Business Administration