Nisha Mahesh Nair, Content Strategist | Content Designer

About

Here’s a brief about my Profile- Having done my Bachelor’s in Mass Communication and Video Production, I have more than 12+ years of total work experience in the content development field. I have specialized mostly in Technology | SaaS domain. I have had the opportunity to work for clients based out of the US, UK, and the Middle East (UAE and Qatar). My Content Creation expertise includes - Website Content, Blogs, Press Releases, SEO Content, Flyer/Brochure Content, Content for Marketing/Explainer Videos (Script), Social Media Campaign Content, Marketing Collaterals content, Custom App Description, App reviews, Newsletters, Features, Social Media Content, Infographics Content, & Case Studies.

Experience

Freelance Content Writer/ Strategist/Editor

Jan 2017 – Present

Cochin

Freelance

As a Freelance Web Content Specialist/Writer/Strategist, I work on multiple content projects for clients based in Middle East (United Arab Emirates, Qatar), UK, and the US. Job Responsibilities -  Develop Content Strategy and Content Plan for the project  Collaborate effectively with other teams to enable service delivery smoothly.  Continuous learning and feedback from the client team is taken to add value to the content services.  Research and Analysis of Content Trends & suggesting necessary content changes.  Client Coordination and Interaction with the respective project team.  Develop processes, and mentor writers /editors in the project to ensure high quality content is delivered.  Content Creation for Web Page, SEO Content, Blog Articles, PR, Newsletter, Project News, Landing Page Content, Marketing Collaterals, Case Studies, Infographics Content.  Developing Script for Marketing/ Explainer Videos.  Content Proofing & Editing.  Developing social media content for Facebook, Twitter, Instagram, LinkedIn.  Working knowledge with CMS like – WordPress & Kentico.  Working knowledge with Google Adwords - Keyword Planner tool.  Providing content consultation for clients in developing high-visibility campaigns based on the market requirements.

Microobjects India Pvt Ltd(Zco Corporation US)

Mar 2012 – Nov 2016

Cochin

Content writer

MicroObjects Pvt. Ltd. is a part of Zco Corporation, US and the Company provides services in - Mobile App Development, Game & Animation, Enterprise Mobility, Hybrid App Development, & Digital Marketing.  Developing SEO based Content for - Website, Blogs, Press Releases, Customer App Descriptions, Flyers/ Brochures, Marketing Collateral Content, Social Media, Content Editing  Developing Script for Marketing Videos/Explainer videos.  Blogs for Company sites - www.zco.com  Guest Blogging for multiple websites.  Ad/Content copywriting for US Marketing team.  Social Media Marketing Content for Twitter, Facebook, Google+, Pinterest.  Content Proofing & Editing – Articles, Blogs, Press Releases.  Training and Managing new team members.  Working knowledge with CMS like – WordPress & Kentico.  Working knowledge with Google Adwords - Keyword Planner tool.  Regular Content Research –Technology Updates & News, Case Studies, SEO/SMO Content updates.  Develop content processes, training and mentoring content writers to ensure high quality content is provided.

Education

Kerala University

Jun 2002 – May 2005

Bachelor of Mass communication and Video Production, Journalism/Mass communication

Nisha Mahesh Nair

Content Strategist | Content Designer

Skills

Languages