Luther Mokoena, Digital Marketer & Graphic Designer

About

I have a charismatic approach to working with people and exchanging ideas. I work to complete projects, not until I am tired, so remote work is no problem. I have the skills, extensive experience, drive, and innovative mind needed for the role. I also have the skills to use various design and video editing software to cater to different export and output niches for print, social media, and more, with software's like Adobe Creative Suite, Photoshop, Illustrator, Sketch, Premiere Pro, HTML5, CSS, FIGMA, Graphic Design skills, Canva Pro, and Web Design skills, and other software's. In my last job, I was promoted to Senior Video Editor and Media Asset Manager for a Telemundo Dubbing project with 270 episodes. My tasks consisted of obtaining various forms of Media Assets from the production team in Mexico and locally, such as Audio, graphics, subtitle stl, and video, to package everything together into 50-minute episodes with 3 separate languages using Adobe Premiere (Client requested to use this software). I accomplished submissions of each episode and managed the archiving of all assets received, Premiere Pro episode templates, as well as performed Quality Control checks for each episode before submission to the client for Broadcasting, before the contracts cut-off the financial year.

Experience

Amafu Technologies & Freelance

Jun 2023 – May 2025

Sandton

Senior Graphic Designer

Spearheaded the development and execution of innovative graphic content for social media in line with technology sales strategies to boost online presence and engagement. Led successful advertising campaigns that enhanced brand visibility and contributed to lead generation initiatives. Managed and grew company social media accounts, achieving a consistent increase in followers, with an average growth of 138 new followers every six months. Employed analytics tools to track performance metrics, refining content strategies for optimal reach and impact. Created impactful visual content with strong message-driven design. Analyzed audience data to enhance campaign performance. Proficient in cutting-edge industry technologies. Mastered digital copywriting techniques for engaging narratives. Excelled in utilizing dynamic online communication platforms. Leveraged data analytics to gain strategic insights. Crafted compelling digital narratives

(Independent Freelance)

Mar 2022 – Feb 2025

Johannesburg

Videographer

Captured high-quality footage for Dubbing Studios, collaborating with renowned South African Film & Television talents. Produced compelling video content for GARAGE to bolster their marketing efforts. Filmed and edited promotional videos for Hisense, showcasing the features of their latest television products. Managed videography and post-production editing for two seasons of 'Afrikan Traditional Musik' podcast on YouTube. Operated an array of digital cameras, lenses, and lighting equipment across various video projects. Worked with creative teams to conceptualize storyboards and scripts, enhancing the narrative of video content. Conducted and directed on-camera interviews, capturing authentic testimonials and documentary-style footage. Organized and maintained a digital archive of video assets for streamlined retrieval and future use. Kept abreast of industry trends, software advancements, and new video production technologies to continuously improve output. Operated a variety of video cameras and equipment for diverse filming projects.

Rose and Oaks Media

Feb 2024 – Jun 2024

Johannesburg

Video Editor & Media Asset Manager

Worked at Rose & Oaks Post-Production (Projects worked on: 'Ready Steady Cook' S1 + 'The Masked Singer' SA S2-2024. Edited campaign for the GARAGE company (East Gate branch). Did edit work on 'Young Rich & African' S2 as well as Media Management. Did edit work, Final Audio mix & Media Management for a Telenovela 'False Identity' S1 on Showmax & Netflix 2024. Created short-form videos, animated GIFs, and motion graphics for social media posts., Delivered edits on time for reviews and final delivery. Combined text, video, and other composited elements onscreen to create logical, coherent layouts. Enhanced video quality by applying color correction, grading, and special effects techniques. Contributed new ideas and looked for ways to improve content editing and processes. Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects. Organized assets by collecting data from camera media, transcoding video and audio files, and managing file backup to the digital asset management system. Adapted quickly to changes in project scope or direction by revising edit decisions based on updated creative briefs or client feedback. Lead a team of junior editors, fostering a collaborative environment and enhancing team productivity. Negotiated with vendors for software and hardware upgrades, improving editing capabilities while managing costs. Increased viewer retention rates by incorporating dynamic editing styles and innovative visual effects.

Amafu Studios

Sep 2021 – Dec 2023

Randburg

Digital Marketing Coordinator

Analyzed digital marketing trends to inform strategic decision-making, enhancing campaign effectiveness. Managed comprehensive email marketing campaigns, increasing audience engagement and brand loyalty. Utilized website analytics tools to monitor performance metrics and implement optimizations for web presence. Oversaw the web design approval process, ensuring quality standards and brand consistency were met. Updated and maintained website content using WordPress to ensure information was current and relevant. Conceptualized innovative design elements to boost brand visibility and market attention. Executed integrated digital marketing campaigns across SEO, PPC, social media, and email to maximize reach. Managed content creation for digital platforms, maintaining brand consistency and engaging the target audience. Analyzed campaign performance with Google Analytics, reporting key findings for strategy refinement. Managed social media accounts, implementing content scheduling, community engagement, and follower growth strategies. Directed email marketing efforts, from template design to A/B testing and performance optimization. Maintained website content through CMS, adhering to SEO best practices and enhancing user experience.

Outsourced to SABC

Aug 2022 – May 2023

Johannesburg

External Customer Service Representative

Managed multi-channel customer inquiries, including phone, email, and live chat, to ensure a consistent communication experience. Resolved customer complaints swiftly, upholding professionalism and dedication to customer satisfaction. Provided technical support, delivering clear instructions for troubleshooting product or service issues. Documented customer interactions in the CRM system, ensuring accurate records for effective follow-up. Processed orders, forms, applications, and requests efficiently and accurately. Collaborated with team members to meet service targets and enhance customer service strategies. Addressed and resolved customer complaints, offering suitable solutions and alternatives promptly. Maintained comprehensive knowledge of company policies, procedures, and services to support customer needs effectively.

Education

VEGA

Jan 2022 – Jul 2022

Certificate, Applied design and Visual communication

Luther Mokoena

Digital Marketer & Graphic Designer

Skills

Languages