Nohelani Roche, Bringing unique ideas to life through events and online media.

About

Welcome to my page! My name is Nohelani. I'm a detail-oriented creative with 7 years of marketing and digital content management experience. I thrive when I have the ability to use my creativity everyday and am in a continuously growing and changing environment. Because of my years in the non-profit sector, I very much enjoy using my skills to support a meaningful mission. I pay particular attention to detail and have successfully seen many marketing campaigns and projects from start to finish.

Experience

Coffee Quality Institute

Apr 2016 – May 2020

Remote (based out of California)

Marketing and Communications Coordinator

- Took Instagram followers from 600 to 15k in 3 years using only organic growth and no paid campaigns. Created and ran customer follow-up program that increased website engagement, course registration, and social media followers by 300%. - Used Adobe Creative Suite to create program information sheets, videos, social media graphics, website graphics, and printed trade show materials. - With a small marketing budget increase of $5,000, expanded our trade show reach to Europe to reach 12,000 new customers. This resulted in exponential growth of our product in Europe - from 10 courses a year to 50. - Managed website using Wordpress and also created written and visual content for both website and newsletters. - Conceptualized and ran all marketing campaigns. The final campaign I ran boosted our youtube subscriptions and views over 400% and got us around 100 shares on social media. Again, no budget - 100% organic growth.

Portland Community College CLIMB Program

Mar 2016 – Mar 2017

Email Marketing and Blog Writing (consultant)

Used Hubspot to create email campaigns and write / post blogs to PCC’s website and increased interest in their products by 200%

Bazaar Cannabis

Feb 2016 – Apr 2016

Video Production (contract)

Shot and edited interviews with bud-tenders for upcoming cannabis website.

Unified Pictures

Nov 2013 – Jan 2015

Los Angeles, CA

Editorial Coordinator

Assisted the head editor with daily schedule keeping, file organizing, and editing smaller projects when necessary.

Education

University of Hawai'i at Manoa

Sep 2008 – May 2012

Bachelor of Arts, Creative media

Nohelani Roche

Bringing unique ideas to life through events and online media.

Skills

Languages