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Ognjen Krackovic

Brand Designer & Strategist

- Helping startups and small companies find their unique brand voice. - Discovering what will make them more memorable, impactful, and profitable. - Finding a more convenient way of articulating brands message to attract and engage with right people. - Building strong, sustainable relationships, prioritizing human experience. Perceiving work as a support act. I want to support everyone who wants to make a difference in this noisy world. Anyone ready to think of their customers as their audience, clients as their partners, and competition as motivators. I believe there is a healthier and more sustainable way of business. One where everyone can progress mutually. As a Brand Consultant I will : * Help you understand who you are as a company and how your product fits the marketplace. * Figure out your core values and how to articulate them. * Create various strategies that help your company come alive in the eyes of your customers. * Study your competitors and help your company gain a competitive advantage. As a Brand Designer I will: * Gain clarity on your history, mission, ideal customers, competitors, and future goals. * Organize Visual MoodBoards & Style Scapes to get your feedback and approval on a direction. * Use color psychology methods to create a convenient color palette for your brand's message. * Create Logo, Typeface, and visual brand attributes. * Establish detailed guidance on logo, typeface & color usage, specific illustration and photography styles, iconography, and more. * Form social media visual strategy and Instagram post & story templates. * Design a Stationery including Letterhead, Envelope & Business Card. * Set up Visual Identity Usage Guide for future implementation. Founder of Treat ya Brand *Supporting the design culture by highlighting the work of branding & visual artists. Co-Founder of Poetic Jungle *Managing and editing the digital magazine. *Supporting a poetry and Illustration culture by combining it. Designer & DeeJay at Low Oxygen * Responsible for vinyl digging, mixing and promoting the worldwide musicians. Providing * Branding Consultation, Strategy & Design Services * Web/UI/Ux Design Services * Illustration Services * Animation Services My Online time : 10am - 6pm CEST time zone
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Jul 2019 – Jan 2020
Podgorica, Montenegro
Art Director
Providing creative direction solutions. Working with senior and lead designers to create a brand, product & web experiences for clients in the digital industry.
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Faculty of Visual Arts, University Mediteran
Sep 2012 – Sep 2014
Visual Communication