Olga Popova, Marketing Strategist at iAdverTUBE

About

With over 4 years of social media extensive experience, I create, edit and execute successful strategies for brand awareness for companies. I enjoy curating content that tells a story while providing value to the target audience. I am a strategic thinker. With my involvement in many successful case competitions (top three) I enjoy creating recommendations and marketing plans for companies like Swarovski, BCG, Adidas and Deloitte. Some more about me. I enjoy being involved in my community through being part of management clubs, taking part in case competitions, and working on campus. All these experiences have contributed to my passion in making a positive difference.

Experience

iAdverTUBE

Feb 2021 – Present

Marketing Strategist

Outreach and secure B2B clients Create and edit videos for clients Attend tradeshows to meet new company owners Create internal documents for organizational efficiency Hosting and leading meetings with team

Roots

Aug 2018 – Dec 2020

Sales Associate

- Increased customer satisfaction through personal selling and knowledge of customer needs - Improved daily sales by tracking KPIs (revenue, foot traffic) and selling an average of $500 worth of product daily Other duties: - Keeping composure and enthusiasm in a fast-paced environment during annual sales days - Working as a team to achieve daily/monthly sales goals - Efficiently working at the cash register to ensure a memorable experience for customers - Responsible for tidiness in specific sections of the store

Metrolinx

Jan 2020 – May 2020

Customer Communications

- Increased internal efficiency in operating procedures by mapping internal processes on Visio, and by collecting and analyzing data to present to sponsors - Provided a satisfactory transit experience for customers by analyzing and updating 50+ bus and rail schedules on Microsoft Excel in order to meet the new board period timings - Took initiative to transport the in-person project timeline board into a virtual format (during Covid-19 transition) Other duties: - Attend team, department, and general meetings and take clear and concise meeting notes - Create presentations using PowerPoints for team updates - Proofread and edit communications in French & English, then organizing them into files for necessary months - Create a virtual project timeline document easy accessible for everyone, ensuring to give them clear instructions on how to operate and effectively use it

University of Toronto

Sep 2019 – May 2020

Social Media Producer

- Reached over 1,000 followers on the Department of Management’s Instagram account (@utscmgmt) using effective promotional methods and developing engaging story content for management students - Maximized strategic approaches by analyzing performance and activity of posts and creating online competitions - Increased student engagement by 30% by taking videos, interviews, and testimonials at multiple student events, and compiling them into curated stories for social media Other duties: - Created and hosted a Mental Health Awareness Campaign on campus, with 30+ participants - Took initiative to create appealing stories for different holidays (ex. New Years campaign, International Women's Day, Easter)

Education

University of Toronto

Sep 2018 – Present

Management & Marketing

Olga Popova

Marketing Strategist at iAdverTUBE

Skills

Languages