I am a results-driven marketer with a proven track record of launching new products and driving
revenue growth. I specialize in product development, brand awareness, and marketing automation,
and possess strong leadership skills. With in-depth knowledge of Martech tools, I deliver
innovative campaigns that drive engagement and conversions.
Experience
iQansoft
Nov 2022 – Present
Pakistan
Marketing Manager
Successfully founded and established iQansoft, creating a roadmap for product
development and brand image, and establishing the company's core values.
Developed and executed social media strategies for iQansoft and clients, ensuring
brand visibility and engagement across various platforms.
Created and maintained a content calendar for iQansoft and clients, planning and
scheduling posts at least 30 days in advance.
Collaborated with the marketing department and other departments to determine
content needs and requests.
Reviewed and offered suggestions for improvements throughout the customer
journey, including social media posts and emails.
Utilized data from social media channels to inform the content strategy and forecast
future needs.
Provided clients with effective content creation ideas and strategies, tailored to their
specific needs and aligned with market standards.
Advised clients from diverse niches on the value of social media and content
marketing, resulting in increased business growth and revenue.
Managed social media campaigns and initiatives, achieving business objectives and
driving sales growth for iQansoft and clients.
Developed strong relationships with clients, collaborating with them to understand
their needs and objectives, and providing solutions to meet those needs, including
content creation and social media strategies.
