As a seasoned Senior Designer/Front-End Web Developer with over two decades of experience, I specialize in creating visually appealing and highly functional digital experiences. My expertise includes responsive design, cross- browser compatibility, and performance optimization, staying at the forefront of coding best practices and emerging technologies. I bring innovation and attention to detail to dynamic teams, contributing to the advancement of digital experiences.
Experience
Smith & Noble
Nov 2014 – Jun 2023
Remote
Senior Digital Marketing Specialisy
Developed and managed email marketing campaigns that included segmentation, personalization, automation, reporting and analysis.
Conducted A/B testing of ad copy, landing pages and calls-to-action to maximize conversion rates.
Monitored email deliverability metrics such as bounce rate, spam complaints, unsubscribes.
Implemented UTM's in order to accurately measure ROI from email marketing efforts.
Conducted quality assurance of all outgoing messages for inbox display, accessibility, link validation, error free copy, deliverability score and rendering across all common email clients and screen sizes.
Designed and developed user-friendly digital experiences for various web and email platforms. Developed and implemented SEO strategies to increase organic search engine rankings.
Collaborated with cross-functional teams to develop and implement effective strategies.
Trained junior team members on the usage of various software programs used in day-to-day operations.
