Oscar Mkado, Today, the world has changed again. Digital has changed it. Organizations need to transform if they have any hope of surviving.

About

Passionate and results-driven digital media specialist with over five years of experience in creating innovative content strategies and managing impactful campaigns that engage audiences and drive measurable results. I excel at leveraging media to foster authentic connections, amplify voices, and deliver meaningful value to brands and communities. Key Achievements: Led communications for this impactful project addressing gender-based violence, winning Best Cinematography at the Kalasha International Awards 2020 and a Special Jury Award at the Kisima Award -Successfully led the IEBC Election Campaign, enhancing voter engagement nationwide. -Ministry of Health, Kenya, in collaboration with USAID – Epuka Uchafu Afya Nyumbani Campaign: Successfully coordinated a national campaign promoting health and hygiene, driving significant awareness and community engagement Expertise Areas: -Digital Marketing & Content Strategy: Crafting and executing innovative, multi-channel strategies that grow audiences and meet business goals. -Customer-Centric Media Solutions: Certified in customer service and adept at aligning campaigns with audience needs for maximum impact. -SEO & Analytics: Utilising data insights to optimise campaigns and ensure strong digital performance. -Brand Development & Storytelling: Building strong brand identities through cohesive messaging and engaging narratives. I have successfully collaborated with organisations in diverse sectors such as health, education, agriculture, environment, telecommunications, and government. My adaptability and creativity ensure tailored, impactful solutions for each unique audience. Driven by a vision to use media as a force for empowerment and positive change, I seek opportunities to partner with like-minded brands and professionals. Let’s connect if you’re ready to amplify your message, expand your reach, and convert audiences into loyal advocates!

Experience

Ministry of Health- Kenya & USAID

Jun 2024 – Jan 2025

Kenya

Media Campaign Manager

The Ministry of Health in Kenya, in Partnership with USAID, launched the "Epuka Uchafu Afya Nyumbani" Campaign. -Increased public awareness of the connection between a clean environment and better health. -Improved waste disposal practices at the individual and community levels. -Adoption of sustainable lifestyle choices by a significant portion of the population, and positive policy changes and initiatives for environmental cleanliness. -Aligned campaign goals with the Ministry of Health’s objectives to address public health challenges through targeted messaging. -Identified key communication channels for maximum reach, including TV, radio, print, and digital platforms. -Designed interactive programs, such as social media challenges, Q&A sessions, and on-the-ground activations, to encourage community participation. -Achieved coverage in over 90% of Kenyan counties through TV, radio, and print channels, alongside a strong digital presence. -Produced culturally relevant and impactful campaign content that gained recognition as one of the best public health advocacy initiatives in Kenya. The campaign reached millions of households, significantly improving awareness of hygiene practices and reducing preventable diseases.

TELEPERFORMANCE

Nov 2023 – Nov 2024

Mombasa

Customer Service Representative

-Provided technical support, troubleshooting assistance, and guidance to customers experiencing service difficulties. -Achieved a customer satisfaction rating of 85% by consistently resolving issues efficiently and empathetically. -Responding to inquiries via phone, email, chat, and providing accurate information about products, services, policies, and procedures. -Successfully educated over 200 customers on advanced product features, leading to increased product adoption and reduced support inquiries. - Recording customer interactions, transactions, inquiries, and complaints accurately in the company's database or CRM system.

Save The Children ( Kenya and Madagascar)

Jan 2023 – Mar 2023

Kenya

Digital Coordinator

• Tracking campaign progress, and developing various digital marketing materials. • Streamlining digital marketing production. • Managing Team of Influencers.

Transsion holdings

Aug 2021 – Nov 2022

Remote

Content Specialist

-Researched and analysed content and consumer trends to inform strategic content decisions -Stayed current with technological advancements and industry trends to maintain content relevance. -Enhanced website traffic by 15% through strategic SEO optimisations and content alignment. -Ensuring that SEO and SEM strategies are effectively implemented. -Monitored and reported on key content performance metrics using advanced analytics tools.

Transperfect group of companies

Sep 2021 – Dec 2021

New York

Transcriber

 Understanding client specification and noting any formatting or notation requests prior to completing the transcription.  Adhering to all confidential guidelines and respecting sensitive information.  Communicating with the client when there are issues.  Keeping typing skill sharp by completing regular typing drills

Nordic European Mobility

Dec 2020 – Apr 2021

Remote

Communication Officer

• Creating editorial calendars and syndicating calendars. • Optimizing paid advertising campaigns using SEO and other tools. • Building and executing social media strategy. • Monitoring social media and Google Analytics.

Artfuleyes Productions Limited

Sep 2019 – Nov 2020

kenya

Digital Marketer

 Building and supporting SEO strategies by implementing keyword priorities into content marketing projects.  Reporting on web traffic for all social media.  Analyzing user engagement (e.g., click-through and bounce rates)  Assisting in the creation and editing of written, video, and photo content  Maintaining unified brand voice across different social media channels

Education

Hubspot Academy

Jan 2023 – Feb 2023

Certificate , Social Media Marketing

Hubspot Academy

Dec 2022 – Jan 2023

Certificate , Content Marketing

Hubspot Academy

Feb 2021 – May 2021

Certificate , Digital Marketing

Shangtao Media Arts College

Aug 2017 – Nov 2017

Profession Certificate, Animation and Multimedia Design

Oscar Mkado

Today, the world has changed again. Digital has changed it. Organizations need to transform if they have any hope of surviving.

Skills

Languages