Paklun Cheung

Business Manager

Message

Intro

Queens, United States

Studied International Management with Concentration in FinTech at St. John's University

Joined May 28, 2025

Skills

Languages

English

Native or Bilingual

Spanish

Native or Bilingual

Chinese

Basic

About

I’m currently pursuing a BS in International Management with a concentration in FinTech at St. John’s University, and I’m on track to complete a 5-year MBA program in FinTech. My academic and professional experiences have given me a strong foundation in global business strategies, financial modeling, and digital innovation. As the Marketing & Technology Manager for GLOBE, a student-run microfinance program, I’ve honed leadership skills while collaborating with diverse teams to tackle real-world challenges in financial inclusion. This role has shown me how impactful strategic thinking and digital solutions can be in driving change. I also have hands-on experience in digital marketing, having successfully grown Granimport’s social media presence and managed campaigns across platforms like Instagram, Facebook, and Google. I enjoy combining creativity with data to create engagement and measurable results. Looking forward, I’m passionate about using my background in international business and financial technology to contribute to projects that drive both growth and positive impact. Whether through innovative solutions or collaborative partnerships, I’m committed to delivering value and continuous learning.

Experience

Corporacion Granimport C.A.

Jan 2021 – Sep 2022

Venezuela

Head of Marketing

Managed and executed digital marketing campaigns, including Instagram posts and ads, Google Ads, YouTube ads, TikTok videos, and Facebook posts/ads. Oversaw Google Maps location management and led a marketing team to drive brand visibility and engagement. Leverage Meta’s built-in analytics tools (Ads Manager and Instagram Insights) to monitor campaign performance, identify trends, and optimize future marketing strategies.

Education

St. John's University

Aug 2022 – Present

B.S, International Management with Concentration in FinTech