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Pâmella Fernanda

UX/UI/ Product Designer

São Paulo, Brazil
UX/UI/ Product designer at Ânima Educação
Studied at Anhembi Morumbi
Joined July 26, 2023



Native or Bilingual
I am a Data Analysis, Prototyping, Research-Creation, and Usability Testing specialist. Graduated in Graphic Design from Universidade Cidade de São Paulo (UNICID), I specialize in UX/UI Design from Coursera by Google, as well as certifications in Agile Master, Design Thinking, and Web Development from Udemy. Currently pursuing a post-graduation in Information Technology Governance and Innovation. I like to say that life made me a Product Designer, as I started working in Digital Marketing for Google and as a Marketing Analyst for Heineken right after graduating. When I learned more about UX/UI design, I realized I could merge the data management and analysis skills I gained while working for Google and Heineken with the creative side I studied in college. I am a technology enthusiast, a nerd, a fan of Pop culture, and extremely passionate about learning new things. I believe that design is not just a visual element, but a way to solve problems effectively.
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Ânima Educação
Jan 2022 – Present
UX/UI/ Product designer
I collaborate with multidisciplinary teams to design and develop intuitive and engaging user interfaces for an innovative digital product. I conducted user research, competitive analysis, and user journey mapping to inform design decisions. I created wireframes, workflows, and interactive prototypes to validate design concepts and gather user feedback. I worked closely with developers to ensure efficient and accurate implementation of the design.
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Anhembi Morumbi
Jan 2023 – Jul 2023
Postgraduate in Information Technology Governance and Innovation