Paola Sánchez, CREATIVE DESIGN & VISUAL COMMUNICATION

About

Graphic and textile designer with 14 years of experience in brand assurance and design within the licensing industry and consumer products. Great experience in visual communication campaigns, creative strategy, branding, packaging, style guides. My key contribution is my experience in strategic storytelling that enables me to design compelling products which connect emotions with consumers and help to drive sales.

Experience

NBC Universal Studios / COMCAST Entertainment

Aug 2017 – Oct 2020

Mexico City

Design Manager México

In charge of Direct To Retail assignments, special pitch projects, key arts for communication campaigns, and product development of potential customers, which helped to place Universal as the 2º Top Licensor in 2018. Benchmark of potential clients and its competition before designing pitches, and due to the positive outcomes it became the basis to every project, deck or pitch thanks to relevant trend information and consumer insight. Participate in creative workshops with key licensees and their design teams for their product development, with direct approval by local offices reducing the timings of PD. Creation of visual resources for brand summits holding audiences up to 350 people.

CAPITAL MX Agency / SCORE Licensing

Jun 2015 – Aug 2017

Mexico City

Brand Assurance Manager

In charge of approvals for sporting goods and merchandising according to brand guidelines. I designed the National Soccer Team Product & Package Style Guide from concept, which was valued in 15,000 USD and current for 2 years until 2019 World Cup. I designed one of the top selling official products by the National Soccer Team in 2016, candles by Juan Diego Industry, with an eye-catching design able to impact more than 30K in social media I designed the FC Barcelona Hot spot, which had presence in over 300 Walmart stores and 90 Control stores in 2017. I worked with INDEPORTE for the official product development and visual materials for social media campaigns for Mexico City Marathon in 2015 and 2016 editions, generating revenues up to 250K USD. Responsible of training design teams to support clients on the improvement of the product appeal with focus on design, for sporting goods in the categories of TOYS, APPAREL, BEAUTY & HEALTH and BTS items. I contributed in the creation of “Mexico 68” as license, generating a style guide and a brand manual for product development.

Education

National Institute of Fine Arts

Dec 1999 – Dec 2004

Major in Design, Graphic & Textile Design, Visual Communication

Paola Sánchez

CREATIVE DESIGN & VISUAL COMMUNICATION

Skills

Languages