I am a Spanish Native speaker that was raised in the United States. I completed high school in Florida, and I believe I have the best of both education systems. I studied communications and worked in TV for 10 years, however I fell in love with Marketing and made a career move later in life. I like having projects where I have to be paying close attention to detail. I will always have a backup plan for anything. My strengths are Executing, Influencing, Relationship Building and Strategic Thinking.
Experience
Bulgari Corporation of America
Oct 2016 – Present
Miami
Senior Marketing Specialist
· Manage and align international and regional product launches, brand awareness campaigns across Latin American Local Market and Caribbean TR within our network of distributors.
· Implement global marketing strategy with every distributor in order to maximize A&P usage and receive healthy ROI while monitoring competitive landscape and present growth prospects.
· Manage key e-commerce websites update content and implement new strategies in order to maintain brand top of mind.
· Plan and execute quarterly meetings for sales force in different locations (pre-pandemic) and virtual meetings (postpandemic) Work closely with vendors, clients, team in order to have the most successful experiences.
· Implement monthly social media campaign and identify key retailers where content can create conversion while maintaining brand image and recognition. Work closely with Agency in order to get ROAS
· Update content in the Bulgari POS App in order to maintain the team informed of the merchandising guidelines, new products and strategies.
· Manage and oversee new personalization of spaces and keep the CAPEX budget. Work closely with Rome’s interior design team as well as local vendors. Identify new spaces where the brand would perform and negotiate for the best placements in store.
