PeiLing Zou, Empowering the future through clarity in data, wisdom in insights, and passion in purpose

About

My name is PeiLing Zou. A data enthusiast hailing from the vibrant city of Bellevue with over three years of hands-on experience in data analysis and marketing. Armed with a Master's degree in Data Analytics from Seattle Pacific University and a Bachelor's in Marketing. My professional journey has spanned from the dynamic streets of Shanghai with Accenture to the tech-driven corridors of Dallas with Han's Laser Smart Equipment Group. In every role, I've harnessed data to drive impactful marketing strategies, fostering growth and innovation. As I look ahead, I'm eager to embark on new challenges where I can further merge my analytical prowess with creative marketing strategies. If you're in search of a storyteller who can transform data into impactful narratives, Let's Chat!

Experience

The EU Project Innovation Center

Aug 2021 – Oct 2022

Hybrid

Event Analyst

• Used SQL to analyze social media data, monitor performance data, and designed a SQL database for the Invest and Trade Forum and B2B Matchmaking conference, which improved data quality and operational efficiency by 80% • Led 20+ volunteers by delegated and oversaw preparation and day-of requirements, including pre-conference coordination, logistical task distribution, and post-event feedback compilation • Improved social media engagement rates +34.2% within one month through brand-aligned, digital marketing campaigns on LinkedIn, Facebook, and Twitter

Han’s Laser Smart Equipment Group

Jan 2021 – Apr 2021

Dallas

Market Analyst Intern

• Conducted an extensive market research on 10K+ competitors and customers data from different sources, leveraged Google Analytics and Tableau to create dashboard in order to explore market trend and growth strategies, and increased overall sales by 170% across all channels • Initiated ideas and materials for distributor training, worked closely with the marketing team to enhance the effectiveness of training

accenture

Jan 2020 – Apr 2020

Shanghai

Consulting Intern

• Collaborated with senior consultants to perform analysis on large scale of customer and market data to identify marketing opportunities, and provided recommendations for enhanced clients' ICV offerings, facilitate business rejuvenation strategies in the market for 40% • Generated data visualization reports in Tableau and Excel to track and monitor consumer preference trends, policy compliance, economic viability, and technological environment for making data-driven decisions

Education

Seattle Pacific University

Sep 2021 – Aug 2023

Master of Science, Data Analytics in Business

Saint Martin's University

Oct 2017 – Jun 2020

Bachelor, Bachelor of Arts in Business Administration, Concentration in Marketing

PeiLing Zou

Empowering the future through clarity in data, wisdom in insights, and passion in purpose

Skills

Languages