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Peter Kariuki

customer service

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Intro
Marketing & Advertising
Joined January 26, 2025

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Research,Technical skills
Experience
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Upwork
Mar 2020 – Dec 2024
kenya
Email Marketing Specialist
In my past experience on Upwork, I worked with a client to design and execute a successful email marketing campaign. I utilized tools like Mailchimp and ActiveCampaign to create visually appealing templates, segment audiences, and implement automated workflows. By analyzing customer behavior and refining email content, I achieved higher open and click-through rates for the client. Additionally, I provided detailed performance reports and insights, enabling the client to make data-driven decisions. My ability to blend technical skills with marketing strategies helped the client boost engagement, generate leads, and drive conversions.