Milan Petrovic

Intro

Belgrade, Serbia

Marketing & Advertising

Joined June 8, 2023

Skills

Languages

English

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Advanced

About

Hello! I'm Milan, an experienced Digital Marketing Manager with a passion for driving online success. With over 10 years of industry expertise, I have been at the forefront of digital marketing strategies, helping businesses thrive in the digital landscape. Throughout my career, I have developed a deep understanding of various digital marketing channels, including Google Ads, social media marketing, content marketing, and search engine optimization (SEO). I have successfully crafted and executed data-driven campaigns that have resulted in increased brand visibility, higher website traffic, and improved conversion rates. In addition to my digital marketing skills, I bring to the table a strong background in WordPress development. As a Digital Marketing Manager, I have utilized my proficiency in WordPress to create and manage websites, implement SEO best practices, and optimize user experiences. My knowledge of WordPress themes, plugins, and customizations has allowed me to enhance website functionality and deliver exceptional online experiences. I am highly skilled in leveraging data analytics tools such as Google Analytics and Google Tag Manager to track campaign performance, extract meaningful insights, and make informed marketing decisions. I believe in staying updated with the latest trends and technologies in the digital marketing industry to ensure my strategies are cutting-edge and effective. Throughout my career, I have had the opportunity to collaborate with cross-functional teams, manage budgets, and deliver measurable results for diverse clients across various industries. My strong leadership abilities, excellent communication skills, and drive for continuous improvement enable me to effectively lead teams and deliver impactful marketing initiatives. If you're looking for a Digital Marketing Manager who can not only develop and execute successful digital marketing strategies but also bring WordPress development expertise to the table, I would be thrilled to contribute to your organization's growth and success.

Experience

Hanna Instruments

Dec 2021 – Feb 2023

Serbia

Digital marketing manager

Developed and executed cross-channel and multichannel marketing strategies to increase brand visibility and drive customer acquisition for B2B and B2C sectors. Utilized sales-marketing automation tools such as HubSpot to streamline lead generation, nurturing, and conversion processes, resulting in improved efficiency and revenue growth. Defined key performance indicators (KPIs) aligned with business goals and tracked campaign performance, providing detailed reports on marketing initiatives' overall effectiveness. Conducted thorough data analysis to identify opportunities for campaign optimization, including A/B testing, landing page optimization, and audience targeting enhancements. Collaborated closely with the sales team to align marketing efforts with sales objectives, ensuring a cohesive customer journey and maximizing lead-to-customer conversion rates. Developed and executed content marketing strategies, including blog posts, emails, case studies, social media posts, and videos to establish thought leadership and drive engagement. Managed paid marketing campaigns, optimizing content distribution across various platforms to increase brand awareness and drive traffic. Implemented SEO and SEM strategies to improve organic search visibility and drive targeted traffic to the company website. Oversaw budget allocation for digital marketing initiatives and performed ROI analysis to evaluate the effectiveness of marketing spend.