A few years ago, I watched a store lose thousands of dollars in potential sales—all because their emails weren’t working.
They had everything else dialed in: traffic, products, branding… but their email marketing was dead silent. Not a single abandoned cart follow-up, no win-back campaigns, no automation.
That’s when I realized just how powerful a smart email strategy can be.
I dove headfirst into platforms like Omnisend, Mailchimp, and GetResponse. I learned the ins and outs from automation flows to audience segmentation to high-converting copy. Within weeks, I helped that same store recover lost revenue, re-engage inactive users, and triple their monthly sales purely through email.
