Consumer lifecycle analyst with multifaceted background encompassing media planning and integrated growth marketing. Refined expertise in brand strategy, client relations, and product development by implementing actionable consultation across five industries.
Experience
American Eagle Outfitters
Oct 2024 – Present
Corporate Customer Success Contractor
On weekly average, deploy 250 customized solutions for acquired customers that move high-value buyers further along their conversion journey. Despite the influx in transaction volume (636%) in correlation with seasonal peak, order intake held its submission rate steady in order to support efficiency goals.
Act as liaison to front-end development and store-level teams when mapping shopping path to reduce looping behavior and reviewing product usability for quality assurance.
URBN
Oct 2018 – Mar 2024
Business Intelligence Manager
Analyzed retail performance in dossier and leveraged insights to inform sales development initiatives. Presented product-centric strategy in weekly reports to Regional Director, District Manager and Store Brand Leader for alignment on progress towards monthly goals.
Collaborated with Visual Merchandising Manager to rebuild showroom displays on a bi-monthly cadence. Refreshed brand concept prevented stale customer experience and grew units purchased per transaction. Sales volume consistently ranked team in top 2% of entire company.
Red Ventures
Jan 2021 – Dec 2023
Customer Relationship Management (CRM) Analyst
Strengthened purchase consideration by optimizing workflows with personalized product offerings. Email subscribers’ lifetime value ballooned as cohort demonstrated stronger propensity to transact during site visit.
Supervised multivariate testing on design, content and segmentation for nurture journeys. Learnings from A/B tests resolved breakage points and reduced aggregate unsubscribe rate by 50%.
Socialized case studies on sponsored campaigns and penned requests for proposal based on post-mortem campaign performance.
Paid Search Marketing and Social Media Specialist
Jan 2019 – Aug 2019
Näkturnal
Planned 12-month content calendar for long-form and short-form copy on clients’ site and social media, respectively. Click through rate jumped 160% after establishing a cohesive tone across media channels.
Monitored conversion by keyword buckets and adjusted tag selection to combat cannibalization in paid search strategy.
Scaled market share by crafting bespoke campaigns that intentionally approached influencer marketing for meaningful positioning.
Red Bull
Jan 2016 – Aug 2018
Product Strategist
Conducted surveys in 4-state sales region. Distilled raw data into digestible, high-level consumer summaries and advised stakeholders on growth opportunities in weekly vertical meetings.
Staged immersive activations that reimagined brand interactions by marrying merchandising and experiential marketing. Monthly events highlighted lifestyle and cultural values to ensure authentic, elevated experiences drove brand loyalty.