Poleth Aranda

About

6+ years experienced Bilingual Content Writer in beauty and health, food and beverage and hospitality industry. Adept at publishing creative content in English and Spanish for social media marketing, blogs & newsletters by complying with SEO guidelines. Proficient in deploying tools such as Google Analytics & AdWords to optimize and update the content for increasing organic traffic, drive engagement and enhance overall user experience. English and Spanish copywriter, story teller and translator. My strength is to give a voice and personality to your brand, creating an evocative and clear content and marketing oriented translation for your project

Experience

Meshico Group

Feb 2019 – Jul 2019

Dubai, UAE

Marketing Coordinator | Content Creator

Fine dining Mexican Restaurant Puerto 99 -Liaised with business owner to gain an in-depth understanding of his vision. -Created and built the brand concept, voice and unique selling points. -Managed company website copywriting (English & Spanish) -Orchestrated Social Media Channel’s Content guidelines (Facebook, Instagram, LinkedIn) generating over 6k in three months. -Coordinated with the designing team to create social media and google Ads and rendered feedback & suggestions and collateral’s such as press kit, brochures, branding products. -Coordinated PR agency for media events, launches and press releases. -Orchestrated launch opening party. -Developed proposals and presentations for new business materials to created and nurture business opportunities and partnerships. -Developing and managing marketing campaigns driving relevant traffic to our social media platforms. -Planned and implemented offline and online marketing campaigns. -Utilizing Google webmaster tools and Google analytics to continually monitoring campaign performance. -Overseen the management of Google AdWords campaigns to deliver maximum ROI.

The Abu Dhabi EDITION Hotel

Sep 2018 – Feb 2019

Abu Dhabi, UAE

Spa Therapist

-Spa pre-opening - opening season, training and logistics -Collaborated with the Hotel team in training and corporate culture activities. -Provided massages to clients as per spa standards. -Performed body treatments such as body scrub and Moroccan bath. -Performed sound therapy with Tibetan bowls. -Provided manicure and pedicure full treatments. -Welcoming and obtained client’s requirements before starting spa treatments. -Attended all Recreation staff meetings and training sessions as scheduled by the Spa Manager. -Trained and conversant in all health and safety, fire training and first aid procedures as provided in the Marriott Induction Programmed. -Maintain rigorous standards of sanitation and sterilisation as directed by law and the spa’s policies and procedures. -Maintained treatment areas clean and safe. -Managed reception area when needed using appointment software to schedule apartments and track record of clients treatments. -Maintained inventory control of spa products. -Promoted sales of spa products to customers. -Educated and coached clients about benefits of available spa treatments.

Quinta Monasterio Winery and Spa

Oct 2016 – Sep 2018

Mexico

Digital Marketing Manager

- Created brand voice and website copywriting content in Spanish and translated to English within the SEO guidelines. - Managed the promotions ensuring they drive more bookings to the spa and cabins hotel. - Edited and updated the old post by complying with SEO guidelines. - Wrote several articles for Facebook post using technical vocabulary about the beauty treatments and well-being. - Wrote engaging content for blogs, newsletters and social media posts increasing the website traffic by 35%. - Coordinated Influencers and promotional campaigns for social media leading to rase client traffic by 20%. - Developed all B2B direct mail campaigns including mailing lists, logistics and promotional materials. - Coordinated and created promotional and informative collaterals copy writing and design concept.

EMBELLECETE Aesthetic Surgery Group

Jan 2014 – Oct 2016

Mexico

Marketing and Communications Manager

Marketing - Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. - Created website copywriting and manage the content of newsletter and blog. - Coordinated collaterals like brochures, patience essential information about procedures and beauty treatments in Spanish and translating them in English. - Wrote several articles of 700 – 900 words maintaining 100% quality and zero plagiarism for social media channels. - Leaded redesign of the brand image. - Established new social media team including designers, SEO Specialists, and Media Technicians that grew company’s web presence and international awareness by 30%. - Developed new promotional campaign on Social Media Platforms by bundling services together, increasing sales revenue by 15%. - Monitored sales trends and generated detailed reports for CEO. - Created and kept content updated on Social Media Platforms. Internal Communications - Wrote catalogues, guides and training manual that enhanced the sales reps’ understanding of complex the medical service communications protocol helped them to performed more effectively. - Created a personalized software to file the patient's medical history, creating an updated status of the relation with them and promoting new services using the data collected in Spanish and English.

Education

Universidad Autonoma de Baja California

Aug 2005 – Nov 2011

Communications, Communications, Marketing and Journalism

Skills

Languages