A. Gustems - Content Editing to increase Brand Awareness

Currently I am working on a project with A. Gustems, for which I am editing the text that will take part of the collection "Blooming", the third of a series by the fashion designer. I show it as an example of an ongoing process of accurate and personal editing. In this case, I am not only showing what is my proposed edition but also I attach a clear explanation on why the alternative options are being suggested. My goal is to help my director say exactly what the brand intends to say and thereby understanding the aim of the project, the target audience, and the online and offline settings where it will be posted becomes very relevant in order to be able to perform the best job possible. I am currently editing the text in Spanish and will elaborate the English translation for it.