In 2015, Coors Light was challenged with the decreasing sales in the Premium Light category and changing consumer segments.
As part of Coors Light's AOR, our team tasked with developing and launching a new, 360 degree campaign. My part included collaborating across creative, production and account teams to manage budgets, legal clearances, timelines and budgets. My role also included working with Molson Coors International to relaunch parts of our campaign in foreign markets.
What it taught: Collaboration and communication across all key stakeholders is key and my role in this in all teams I am part of is paramount.
Published:April 6, 2020