Business Analyst

During a 3-week project with Clicked, I collaborated closely with stakeholders to address key customer and marketing challenges for Delta Airlines and. This involved creating user stories and acceptance criteria aligned with Delta’s strategic goals for improving customer experience and enabling data-driven decision-making. I developed solutions focused on personalized customer interactions, real-time data access, and CRM integration, providing actionable insights for both frequent travelers and the marketing team. The project allowed me to refine my ability to leverage CRM and AI tools to support business objectives effectively and deliver clear, value-focused documentation.