Complete E-commerce Ecosystem for an Apothecary

Wildish Botanicals stands out as a visionary business in Portland, Oregon. The apothecary features an impressive collection of dried herbs (95% sourced with 300 miles of the shop), ingenious in-house formulations and a wealth of locally made herbal products from other creators. I worked alongside Wildish Botanicals from its inception and: -Created templates for all intellectual assets, company documentation and wrote contracts. -Assisted in product formulation, ingredient sourcing and wrote inventory procedures. -Took part in carpentry and stonemasonry to build out the shop -Helped the business owners manage finances and work towards profitability Then, COVID-19 emerged. Seeing the necessity of e-commerce, I convinced the business owners to transition from ShopKeep to Shopify. During this time, I built Wildish a complete e-commerce ecosystem and: -Rebuilt the entire catalog on Shopify, with and without CSV migration -Revamped the catalog information architecture and organization -Created a fully operational e-commerce website, replete with customizations -Merged new and old payment processors and merchant services -Integrated social media platforms Hootsuite for management -Built an asset database on Google Drive -Set up newsletter contact on MailChimp -Listed the business on Google Analytics, Google Search Console and Google My Business -Handled basic SEO including site tags, updated site maps and search engine descriptions -Installed several Shopify apps -Established carbon neutral shipping with Sendle This e-commerce ecosystem achieves an industry leading 5.15% purchase conversion rate though the website, and allowed the business to remain functional amidst COVID-19 shutdowns. **I no longer manage these projects.**