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Creative Launch of Protein2o

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While Account Director at the Chicago-based marketing agency Secret Fort, we were challenged to help launch Protein2o. The protein-infused water had a tight budget but big dreams. Together with the client's media agency, I led the Secret Fort team in strategy and creative development. This included plans to promote the product on social channels (including Facebook and Google) and managing the developing of animated characters to fulfill the media buy and resonate with each segment of Protein2o's target audience. The results: Protein2o becoming the #1 selling Protein Water in 2018, with sales increasing from 264,798 cases in 2017 to 654,778 cases in 2018.
Published:April 6, 2020
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