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Services Company's UI and UX design and brand identity

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I designed the UI/UX and also created the brand identity for this project. My job was to bring life to my clients' ideas. They were looking to run a services business project where they could help other companies with setup, registration, legal requirements, and consultation. I named it 'Easy Business' a self explanatory and simple name reflective of the brand's mission. I used shades of orange to symbolise energy and shades of black to represent elegance and designed the UIUX around that core theme. The final product was made based on customer discovery, user research and testing, mainframes (low fidelity and high fidelity), persona development, card sorting, user flows, and revised prototypes.
Published:April 26, 2020
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