Smart AC Brand logo and identity

My task for this assignment was to create a brand identity- name, logo, message, for a Smart AC Mobile App. I named the app Automa which was similar to the startup's name (Automofy) so that the consumers can form associations between the two and not think of them as different companies. Automa is easy to pronounce and has less than 7 characters which makes it an easy to remember and easy to recall brand name. If you look closely at the logo, it is basically an 'A' made with tilted cylindrical shapes and a triangle. This 'A' represents Automa, the brand name for smart AC device, while the smooth and rounded borders of the cylinders making this A, give it a soft and welcoming look. The logo also represents the brand's persona of simplicity and convenience which is coherent with the brand message of the startup itself. I tried creating a brand image of strength and coolness so instead of using a too light or too harsh color scheme , I chose a combination of oxford blue and white.