Sneakers Reboot

Sneakers built with a personality! This campaign highlights different personality types and sneakers that would go with each. The brief of this collection was to make the products look premium and desirable. Hence, I came up with a lot of content ideas. I decided upon giving each product a separate name to enhance its character. This was followed by a shoot that featured 3 young boys going about their lives while looking stylish in our premium sneakers collection. The idea resonated pretty well with the audience as it was relatable and entirely fashion-centric.