Urooj Alnoor, Brand Manager

About

"UROOJ" a name that means 'Ascension'. Little did I know, that it would become the mantra of my life. With a spirit to rise above the odds, my personality also has a creative side to it that aids the former, making me the sort of person who is WILD when it comes to generating ideas and ORIGINAL when it comes to being relatable.

Experience

edenrobe

Jan 2021 – Jan 2023

Brand Manager | FUROR

• Brainstorming, conceptualizing and generating ideas for new campaigns. • Executing campaign shoots within the provided budget. • Ensuring that the marketing efforts resonate with current and potential customers. • Conducting competitor research and driving sales through relevant marketing initiatives. • Coordinating with vendors, mall managements and relevant partners for branding spaces. • Initiating and concluding contracts for brand collaborations with relevant partners. • Monitoring market trends and conducting market research while also assisting the product design team in development of better products. • Coordinating with the sales team to evaluate marketing efforts.

edenrobe

Dec 2018 – Jan 2021

Social Media Marketing Specialist

• Understanding the shoot concept and executing campaigns on all relevant social media platforms. • Creating digital and content plans that deliver proper promotional communication. • Developing and assisting in the design of social media assets for Instagram, Facebook, and other emerging social media channels, for edenrobe and FUROR. • Digital media buying and planning. • KPI analysis and reporting • Moderating comments and queries on all social media platforms. • Copywriting to support brand content strategies.

BRANDians

Aug 2016 – Dec 2018

Digital Marketing Executive

• Preparing client proposals. • Generating content for social media, specifically Facebook and Instagram. • Preparing strategy calendars. • Writing content for clients’ websites. • Writing blogs and articles. • Working in coordination with the SEO department.

Education

Institute of Business Management

Sep 2016 – Jul 2018

MBA, Marketing

Institute of Business Management

Sep 2012 – Jul 2016

BBA, Marketing

Urooj Alnoor

Brand Manager

Languages