"Helping people to meet" illustrator export
Applying color grading and cut contour for pre-press ![]()
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In attendance of the final testing feedback for my upcoming www.castabo.be e-commerce website, the business owner asked me to bring up some new brand identity ideas.
The occasion was his brand new delivered black IVECO truck, which went in operation almost instantly for an upcoming catering exhibition at Flanders EXPO, Ghent.
The infographic he was looking for had to be closely connected with his current slogan "Helping People To Meet".
After searching the internet a couple of hours, i came up with this :
https://www.clipartof.com/portfolio/3pod/illustration/two-orange-people-on-blue-puzzle-pieces-reaching-out-for-eachother-to-connect-symbolizing-a-connection-link-exchange-and-teamwork-18537.html
Some post processing needed to be done first to get this JPG source image ready for print & cut with Adobe Illustrator (the artist could not deliver a raw vectorised drawing) :
- detaching the white background
- change the gradient orange to shades of his company red
- improve gradient smoothness using several filters
- setting a separate vectorised cut contour background layer in black and white
Published:February 11, 2022