🚀 With a proven track record in Zero-To-One SaaS Marketing, I've successfully managed marketing budgets exceeding $550k annually and $600k in ad spend.
I provide elite-level strategic marketing leadership without the traditional C-suite price tag, tailored to fuel your growth. My leadership extends beyond numbers: I've onboarded, managed, and trained over 15 marketing professionals, building teams that maximize ROI and achieve scalable results.
🔍 What is a Fractional CMO?
Think of me as your Marketing partner On-demand.
Fractional CMOs offer top-tier expertise on a flexible, project-based basis—perfect for startups and businesses eager to soar without the big-budget & full-time overhead commitment.
Highlights of My Career:
📈 Digital Marketing: From SEO & Paid Ads to Social Media & Email campaigns—delivering tangible, measurable results.
🏗️ From Blueprint to Reality: Building marketing teams from the ground up is my jam. I love setting up systems that boost efficiency and slash costs—kind of like creating a well-oiled marketing machine.
💼 Operational Ninja: Crafting frameworks—not just numbers, but real-world impact. It's about doing more with less, and doing it brilliantly.
🌐 Global Insights: With experience spanning North America, Europe, the UK, and APAC regions, I bring a global perspective to every project.
Typical scenarios where I can offer maximum impact:
✅ You’re an early-stage company that doesn’t know where to start with marketing, or you have some ideas but don’t know how to execute them fully.
✅ You’ve tried some marketing efforts already and been disappointed with the results, and you’re looking for answers and improved strategy.
🌐 Let's Get Growing: Shoot me an email at prabhjyot@kaurkast.com.
Together, we'll cook up a plan while having a few laughs along the way.
Experience
TorkeHub
May 2024 – Present
Chief Marketing Officer
As CMO at TorkeHub, I drive data-centric marketing initiatives that align with our mission to deliver AI-driven CRM solutions, ensuring measurable growth and market positioning.
📈 Data-Driven Growth Strategy: Executed integrated marketing campaigns using analytics and A/B testing, resulting in a 12% lift in qualified leads from key markets (US, UK, and Middle East) by refining targeting parameters and optimizing spend.
🎯 Performance Marketing Optimization: Deployed SEO and SEM strategies that improved keyword rankings by 20% and reduced CAC by 15%. Managed PPC campaigns with precise audience segmentation, achieving a 30% increase in CTR and higher ad relevance scores.
💼 Account-Based Marketing (ABM): Developed an ABM framework, utilizing advanced CRM and marketing automation tools to increase customer retention by 10% and grow deal sizes by 15% through personalized, account-specific content and touchpoints.
📊 Content and Thought Leadership: Led content strategy to establish TorkeHub as a thought leader, resulting in a 50% increase in site engagement metrics and 25% growth in organic social reach, leveraging SEO-optimized blogs, white papers, and webinars.
💌 Advanced Email Marketing: Utilized HubSpot and Keap CRM for targeted segmentation and automation, achieving a 20% improvement in email open rates and a 10% increase in click-through rates, while reducing unsubscribe rates by 5%.
📱Social Media Analytics and Optimization: Created a data-driven social media plan, increasing engagement by 25% through continuous performance monitoring and optimization, including UTM tracking and competitor analysis.
🌐 Analytics and Reporting Excellence: Implemented a comprehensive analytics framework to monitor funnel performance and optimize marketing investments, resulting in a 15% improvement in lead-to-customer conversion rates and a 10% reduction in churn.
KodeKloud
Mar 2023 – May 2024
Singapore
Marketing Manager
At KodeKloud, we empowered millions of aspiring DevOps professionals worldwide to build their careers through cutting-edge learning & practice resources.
As Marketing Manager:
📈 Achieved a seven-figure revenue milestone during Black Friday, doubling regular monthly growth.
🚀 Drove a 4x increase in Annual Recurring Revenue (ARR) with strategic campaigns.
🎯 Launched impactful Free Weeks campaigns, acquiring over 100,000 new users globally.
🌟 Implemented the JTBD framework for enhanced customer understanding & satisfaction.
🌟 Executed Go-To-Market (GTM) strategies for targeted messaging & market penetration.
SEO & Content Marketing:
- Led the Blogs Content Engine initiative, increasing blog traffic by over 100k in a year.
- Grew Non-branded to Total SEO traffic from 17% to 70% in 15 months, surpassing branded traffic.
- Achieved a 600% increase in organic traffic and improved website ranking and Domain Rating (DR).
Performance Marketing:
- Managed a $60k monthly ad budget across Google, Facebook, & LinkedIn Ads.
- Ran successful SEM campaigns with Branded & Non-Branded keywords to attract potential domain traffic
- Optimized ad placements, adjusted bidding strategies reducing cost per click by 4.15% & achieving positive 3+ ROAS.
Email Marketing:
- Optimized email categories (Marketing, News, Sales, Product) & segmentation, reducing unsubscribes.
- Increased open rates from 18% to 29% & improved CTR by conducting experiments - A/B tests on subject lines & creatives, modifying emails into creative content.
YouTube:
- Initiated YouTube strategy, resulting in a 77% increase in subscribers & 121% increase in overall platform views.
- Tested both In-feed & In-stream YouTube ads, resulting in twice as many signups at 50% less CPC.
