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Rachana M

Content Strategist

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Intro
, Greece
Joined May 13, 2025

Skills

Languages

English
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Native or Bilingual
About
I am a content marketing specialist with over a decade of experience in B2B SaaS and tech industry. I have developed and executed SEO-driven content strategies across formats - blog posts, landing pages, whitepapers, and thought leadership articles - that have supported lead generation, improved search rankings, and built brand authority. My work is grounded in strong research, keyword optimization, and audience insights. I regularly collaborate with cross-functional teams - product, sales, and design - to align content with business goals and campaign objectives. I am also skilled at using tools like Ahrefs, Semrush, Google Analytics, and HubSpot to track performance and iterate on strategy. I am especially interested in roles that combine strategic thinking with hands-on content creation. My strengths include clear, audience-focused writing, strong project management, and the ability to balance creativity with data. I am also experienced in using AI tools like ChatGPT to streamline workflows without sacrificing quality. I enjoy working in collaborative environments and am excited by opportunities where I can contribute to meaningful business outcomes through content.
Experience
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Atlas Technologies
Jan 2024 – Jan 2025
Remote
Content Marketer
Developed and executed a content marketing strategy that increased organic website traffic and user engagement. Created SEO optimized blog content, guest posts, and led podcast outreach to expand brand visibility. Analyzed content performance using tools like Ahrefs, Google Analytics, and Hotjar to continuously refine strategies.