I am a business strategy, marketing & sales professional with ~19 years of rich experience in leading strategic planning, product / category management, sales planning, business alliances and program management within Consumer Durable (Smartphone, Smart Device, Smartphone Accessories, Television and Audio), Telecom and Entertainment industry across traditional retail / LFR and new age digital/ECommerce channels (Website, Marketplace, Apps etc.).
Demonstrated significant experience in strategizing and developing retail merchandizing and retail operation; working with top organizations like Reliance Digital Retail Ltd., Reliance Communication Ltd., Bharti Airtel Ltd., Deloitte Consulting India Ltd., IDC India Ltd. & BPL India Ltd. at national/regional level.
Significant experience in managing and expanding business from conventional retail sales and marketing channel to new age digital / E-commerce / Social Media Sales Channel. Experimented and well established perfect match between offline channels to online channel. I have experimented with various performance marketing tools to convert lead and transition lead from online channel to offline sales channel.
As a person I thrive in high-pressure and fast-paced situations, I strive for positive results through the application of my collaborative and people management abilities.
