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REENA FRANCIS

13 Years Working experience in Garment merchandising and Buying .

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Intro
Dubai, United Arab Emirates
Studied Apparel at Apparel Training and design center. Kinfra
Studied Bcom at St xavier's college
Joined April 24, 2020
About
Motivated drove professional with 13 years (6 years in UAE) of rich and versatile working experience in the highly competitive & constantly evolving Retail & Export Garment Industry.
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Experience
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Dream Uniforms LLC
Aug 2016 – Dec 2019
Dubai
Senior Merchandiser cum Marketing
Senior Merchandiser cum Marketing, Dream Uniforms LLC, UAE (Aug 2016 to Dec 2019) Handling GCC schools &GCC government category. Client – Sharjah police, Dubai police, Etihad Airways, Emirates Transport, RTA, Dyson, GCC International schools, Institute of applied technology & Adveti  Responsible for check in the client meetings & appropriated approvals from them.  Responsible for Marketing and finding new clients  Handed online sales in 12 schools all over GCC around 8000 students with customer dealing.  New product development and order execution.  Correlative with the working team, supplementing the work & observe the subordinate work.  Self & team development through constant training & coaching.  Sourcing & Importing the new products from China & India  In control of Overseas & local production, supply chain work (China, India, Pakistan, Bangladesh)  Build effective teams & strong vendor relationships to drive operational improvement and delivery result in terms of quality & on-time delivery.  Managing the approval of Fabric, Lab dips, Trims, and Samples.  Accomplishing the monthly turnover reports, production reports & working with future projects for company growth.  Cost calculation, factory selection & factory auditing.  Establish the accurate and timely preparation of all necessary reports &records  Ensure strict confidentiality in maintaining all the documents entrusted.  Effective collaboration with Buying, Commercial terms, and Suppliers.  Maintain a high level of product knowledge & ensure the product is procured within the accepted standard norms of quality and fit.
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Euro Trouser Manufacturing Company
Jan 2013 – Jun 2016
Sharjah
Senior Merchandiser Cum Planning
Senior Merchandiser Cum Planning, Euro Trouser Manufacturing Company-Sharjah (Jan2013toJune2016) Retail Brands managed UK& UAE (Asos, Harvey Parker, Matalan, Urban Outfitters & Landmark Group)  To closely worked with Landmark group-buying team for new product development.  To plan new product development, Production Planning, Seasonal Forecasting, & Order execution.  Costing, Order Forecasting & maintain order and production plan charts.  Managing the approval of Fabric, Lab dips, Trims and Samples.  Conserve the critical path for all the styles & follow up with the Clients.  Sourcing & Purchasing trims fabrics & make sure arrived in a timely manner.  Day to day management of new developments & Production issues.  Checkout the production/coordinates with the production team, including QA to ensure delivery is on time up to final inspection.  Team management & Vendor Management.  Sourcing new fabric qualities, trims, products & potential suppliers.  Ensure that production is in the right place at the right time and in the proper quantity & quality.  Maintain and update product information to suppliers as well as an update to customers.  All the brands have taken care of individually and to punch in Client meetings & investigate the meeting instructions.
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Merchandiser (Buying & Operations)
Jul 2008 – Dec 2013
India, Chennai
Fab India Overseas Pvt Ltd
 E-Commerce, B2B order fulfillment for all the 185 Fab India store’s online orders within expiry the date.  To establish OTB and buy a plan in coordination with the B& M manager.  Planning and allocations team to develop and execute seasonal plans & merchandising strategies.  To conduct Promotion, sales events, and exhibitions.  Conduct periodic store visit to collect the feedback from the stores.  Responsible for product and category mix, revising the pricing strategy, space and product assortment plan  Coordinate with the Central distribution center, Quality controllers, Stores, VM teams, logistic team & any other function on issues related to the brand.  Responsible for category sales, monthly sales turnover performance, and target achievement.  Skilfully manages the processing of various retail pro reports, invoices creation.  Responsible for setting product pricing through margin analysis and & competitive market research.  Development of new products with domain specialists and close association with a product designer.  Managing the Inventory - stock audited twice in a year & Maintaining the MSF  Negotiate prices in line with desired the good margin, placing the order & tracking the shipment.  Identify & shortlist potential vendors to develop new products and competitive to get a reasonable rate.  Assure the pre-production quality check is executed in a timely manner with the quality control manager collaboration.  Determines the buying requirement & formulates the buying plan as per the budget.  Develop a healthy relationship with the suppliers.  Conducting monthly meetings with regular & new vendors.  Coordinate with the managing team to discuss with sales report & future forecast.  The slow-moving items for conducting discount sales to improve the sales and clearing dead stock.  Marinating the critical path for all the styles & make sure deliveries from the suppliers.
Education
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Apparel Training and design center. Kinfra
Jan 2006 – Dec 2006
Diploma in Apparel Production Technology, Apparel
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St xavier's college
Jul 2000 – Aug 2004
Bachelor Degree, Bcom