Reinne Villasanta, 7 Years of PPC (Digital Marketing) Experience (Google Ads, Bing Ads)

About

An Online/Digital Marketer since 2014 with years of experience doing SEM/Paid Search advertising through Google Ads, Bing Ads, AdRoll, Social Media Platforms, and more. I've handled accounts under several industries like Home Improvement, Loans, Dating, E-Commerce, Emergency Services, Technology, Healthcare, and many more. Continually educating myself with the trends in Digital Marketing and always willing to evolve, share and learn new things. Always hungry for bigger challenges.

Experience

Bruntwork Digital

Jul 2021 – Oct 2021

Sydney, Australia

HEAD OF GOOGLE ADS

• Bruntwork is a digital marketing agency servicing big and small businesses in Australia. • Manage Google AdWords (Google Ads) team with 5 Google Ads specialists. • Client-facing, onboarding, and planning. • Proposal & report preparation. • Managed Google Ads increased sales and ROAS performance as well as leads per client. • Helped SEO and web development team from time to time, suggesting improvements for the marketing team of the company.

Digital Room Inc.,

Dec 2019 – Aug 2021

California, USA

ASSOCIATE DIGITAL MARKETING MANAGER

• Directly reporting to the Senior Marketing Manager & Director of Marketing. • Managing Google Ads & Bing Ads of one of the Top 5 Brands • Manage day-to-day client digital advertising initiatives across multiple channels (Google Ads, Facebook, Bing, YouTube, etc.) including planning, implementation, budget management, performance review, and optimization of advertising campaigns. • Identify and report on key performance indicators, and opportunities for improvement on a regular basis. • Working alongside other Associate and Senior Managers to maintain the company's ROI • Spearheaded major projects to improve sales MoM and YoY.

Personiv

Jul 2019 – Nov 2019

Alabang, PH

SENIOR PROCESS EXECUTIVE - DIGITAL MARKETING SUPERVISOR

• Directly reporting to the Operations Manager & Head of Operations of Digital Client Optimization Tower. • Managing Google Ads, Bing Ads, Superpages, and other PPC campaigns for premium clients. • Creating a curriculum and study materials for training related to Digital Marketing. • One of the five Senior Specialists spearheading Personiv's SEM University - ongoing project. • Maintaining up-to-date, comprehensive knowledge in the ever-changing digital marketing field - for seniors and for specialists as well.

Surefire Local Marketing

Jan 2018 – Jun 2019

Virginia, USA

SENIOR DIGITAL MARKETING SPECIALIST

• Responsible for the development and execution of digital marketing campaigns for major accounts. This includes SEM, SEO, Social Ads, Email Marketing, and other channels. • Reports to the AVP for SEM and is responsible for account management and training of junior marketing specialists. • Responsible for the development and execution of digital marketing campaigns for major accounts. This includes SEM, SEO, Social Ads, Email Marketing, and other channels. • Reports to the AVP for SEM and is responsible for account management and training of junior marketing specialists.

The Stellar Enterprise

Jun 2014 – Nov 2017

Cavite, Philippines

PPC Specialist

• Managed Google AdWords (Google Ads), AdRoll, and Bing Ads PPC campaigns for clients. • Campaign analysis and selections through Affiliate Networks & E-commerce Platforms • Content creation for landing pages. • Listened to call recordings for QA & Keyword capturing • Proficient in the technical setup of Google Ads account for multiple search campaigns (managed up to 42 affiliate and direct campaigns at one time) • Performed in-depth keyword analysis to understand search traffic for each campaign • Set up goal conversion in AdWords for tracking and reporting • Setup and managed Display and Remarketing (Retargeting) campaigns • Created compelling ads and conducted A/B testing to lower CPAs • Provided feedback and analysis to the client regarding campaign performance • Provided performance report per campaign, geo-location, time of the day, keywords, and search terms report • Provided feedback and analysis to the client regarding campaign performance via Skype call.

Education

Polytechnic University of the Philippines

Jun 2010 – Apr 2014

Bachelor's Degreee, Psychology

Reinne Villasanta

7 Years of PPC (Digital Marketing) Experience (Google Ads, Bing Ads)

Skills

Languages