RICARDO ROJAS, I am a professional with vast experience in: Business Management, Sales and Marketing; in Transnational Companies.

About

I am a professional with vast experience in: Business Management, Sales and Marketing; in Transnational Companies, at the regional level (Central America and the Caribbean). I have developed business models: Retail, B2B, Franchises; as well as Customer Service and Sales Incentive Programs. My main strengths are: Team Leadership, Strategy and Business Development, Category Management, Training and Optimization of Customer Service.

Experience

RECINATURA

Feb 2019 – Oct 2021

PANAMA

BUSINESS AND RECYCLING CONSULTANT

• Content Creation for Web Pages and Marketing Proposals on Social Networks. • Consulting in business development and improvement of sales performance. • Implementation of recycling programs adapted to business operations. • Strategic development to identify target market and attract new clients. • Design of incentive plans to achieve goals and performance indicators. • Training facilitation: Customer service, teamwork, effective communication.

RICOVA

Jan 2016 – Jan 2019

PANAMA

GENERAL MANAGER

• Responsible for budget execution and achievement of annual sales: $ 2,500,000 • Commercial development to attract customers / suppliers of recycling material. • Contract negotiations with suppliers and other strategic allies in the industry. • Total supervision of all plant personnel: administration, drivers and operators. • Responsible for the logistics of recyclable material, its packaging and export process. • Design and implementation of recycling programs for companies and suppliers. • Educational talks to companies, entities and schools on recycling and waste management.

AQUATEC WATER TECHNOLOGIES

Aug 2013 – Dec 2015

PANAMA

PROJECT SALES MANAGER

• Development and execution of budget for the scope of sales: $ 4,000,000 annually. • Direct supervision of a team of 10 sales consultants nationwide. • Design and monitoring of strategy for effective prospecting of clients. • Monitoring of projects, sales and managerial presentation to the Headquarters (Guatemala). • Development of client portfolio through CRM, in all offices and subsidiaries. • Design and monitoring of the fulfillment of key performance indicators to achieve sales. • Speeches to potential clients, business partners and government entities..

SHELL COMPANY

Mar 2004 – Jul 2013

CENTRAL AMERICA

REGIONAL FRANCHISE MANAGER

• Management of fuel volume sales and retail margins in Central America. • Negotiation in Central America to achieve monthly goals of +$ 5,000,000 (fuel gross margin). • Category management to maximize sales in Central American convenience stores. • Recruitment of new Shell franchise operators in Central America. • Responsible for client service, coaching programs and operational standards. • Compliance with HSSE standards in the network of Central America stations and stores.

CHEVRON TEXACO

Jan 1992 – Jan 2004

PANAMA

RETAIL SALES MANAGER

• Sales management at fuel stations: $ 750K in gross monthly margin. • Sales management in retail stores: $ 450K monthly sales and gross margin $ 235K. • Compliance with HSSE policies in stations and retail stores Panama. • Follow-up of standards in customer service, operational efficiency and image. • Compliance with Regional Category Management for convenience stores. • Negotiation with strategic partners for marketing plans and rental of premises in stores.

Education

LOUISVILLE UNIVERSITY

Jan 2014 – Dec 2014

PROJECT MANAGEMENT DIPLOMA, BUSINESS ADMINISTRATION

PANAMA UNIVERSITY

Jan 1989 – Dec 1995

BACHELOR BUSINESS ADMINISTRATION, BUSINESS ADMINISTRATION

RICARDO ROJAS

I am a professional with vast experience in: Business Management, Sales and Marketing; in Transnational Companies.

Skills

Languages