Rijah Naseem, Manager Marketing & SEO

About

I build campaigns that delight and inform and I do it well. I’m curious, and I enjoy work that challenges me to learn something new and stretch in a different direction. I do my best to stay on top of changes in the state of the art so that I can meet challenges with tools well suited to the job at hand.

Experience

CommsChannel

Nov 2022 – Present

Melbourne, Victoria

Manager Marketing

Bloomhouse Marketing

Jan 2021 – Dec 2022

Newport Beach, California

Search Engine Optimization Manager

- Served as the Optimization Specialist (OS Team) training liaison for new hires and associated on-page optimization strategies in their queue - Ran SEO Point of Command for multiple urgent care clients within monthly budgets - Managed all SEO and SMM campaigns on behalf of all clients. - Directed all efforts for identifying keywords that are unique for each individual client. - Ensured that all onsite optimization efforts (i.e. title tags, inbound and outbound links) are handled within the best practices of SEO and SMM methodologies. - Improved search engine results page (SERP) by performing a synergy of SEO examining several key fundamentals including on-site optimization, keyword research, link architecture, and directory submissions, GA, GTM, GSC configuration. - Ranked a client website locally for 29 keywords within two months of the website’s launch. - SEO-Optimized new and existing content. - Lead development team to implement SEO-friendly code.

Communication Square LLC

Jan 2021 – Nov 2022

Stuart, Florida

Manager Marketing & Projects

- Responsible for all the Marketing Communication, activity, and collateral. - Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online) - Implementation of the marketing campaigns right from ideation to final analysis and refinement. - Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage. - Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per need. - Mediated and oversaw the DMS deployment project for the Town of Bluffton, South Carolina. We created a digitalized library for the Town’s documents to furnish ease of accessing old documentation for over 500 users. Also provided post-deployment support. - Managed the Tenant to Tenant migration of 6000 users for the City of Boulder, Colorado. - Project Manager for the Orange County Transportation Authority's Bases Migration for 600 users, in California. - Project Manager for San Diego Housing Commission’s UCaaS deployment. Worked through & assisted with the 800-user project. - Created and improved the templates used for proposals to governments offering Phone Systems, Document Management Systems, Microsoft Security, Managed Services, and Office 365. - Increased site traffic from 6k to 20k in three months. - Planned, led, and Executed Microsoft Solutions webinars, workshops, demos, campaigns, presentations, and conferences. - Developed and executed alliance strategies to penetrate new markets with a diverse range of Marketing Techniques. - Expert at planning and running multiple programs as well as regularly monitoring & evaluate KPIs of assigned projects. - Effectively managed the gap between clients, third-party providers, engineering departments, and Account Managers.

IBC Construction

Jan 2022 – Jul 2022

Plano, Texas

Web & Content Developer

- Created the entire website from scratch as requested by the client to introduce new features and content. - Introduced new plug-ins and extensions to make the website more usable & interactive, increasing client satisfaction by 35%. - Configured Google Analytics, Search Console, and GMB for the business. - Created unique and SEO Optimized copy for the website.

RNF Events

Mar 2016 – May 2022

Islamabad, Pakistan

Founder & Creative Head

- Planned wedding and birthday events within provided budgets, saving the clients an average of 20% from the overall cost of each event. - Trained 10+ event coordinators in handling event planning and implementation work, as part of their induction period. - Provided handmade party supplies and details for events as requested. - Singlehandedly organized 3 events within the same day.

Countryside Organics

Jan 2021 – Jan 2022

Islamabad, Pakistan

Manager Marketing

- Created marketing objectives against business unit priorities. - Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies. - Created full 360-go-to market plans, and content roadmaps and oversaw the creation of the tools for all products. - Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives and product drops across to be used on all channels including retail, online, paid media, and newsroom.

Communication Square LLC

Apr 2020 – Dec 2020

Stuart, Florida

Marketing Executive

- Improved organic search rankings from page 8 of Google to Top 3 results in Google for 146+ high-competition keywords. - Ranked the site for 100% non-branded keywords by 10.77K keywords. - Increased the site’s organic traffic by 94%. - Created and achieved marketing goals for the company. - Carried out successful email marketing campaigns for the audience at every stage of the sales funnel. - Generated approximately 10-15 relevant and organic leads from the website, including government and commercial clients. - Redesigned and restructured the content pyramids on the site to create a stronger web structure and implement the E.E.A.T strategy and bring in more traffic. - Revamped the copy and design for the company website, increasing traffic by 85% on Sales pages. - Generated high-quality content for the website and wrote case studies on ongoing projects. 97% of the content I wrote is ranking on the first page of Google, including pages that I provided a copy for. - Created content for client-facing presentations and webinars.

TruConnect Real Estate

Oct 2019 – Aug 2020

Church Falls, Virginia

Manager Communications

- Wrote & published PRs for TruConnect Real Estate, US, that got picked up by Daily Herald, NewsOn6.com, Spoke, The Buffalo News, News9.com, PRweb, Kake-Tv ABC, and Finanzen.at, CNBC-2 & Minaynville. - Collaborated and directed the work of outside marketing and PR agencies. - Worked closely with the sales department to develop and execute effective promotional programs. - Conducted business analysis and presented KPI reviews.

The Millennium Education

Sep 2018 – Mar 2020

Islamabad, Pakistan

Digital Marketing Executive

- Developed and executed brand communication strategy across all platforms (digital multimedia, marketing/sales materials, trade shows, education, photo shoots, and promotions). - Initiated and introduced the first-ever school blog for TME (Roots Millennium Schools) under the name The Millennial Buzz within 2 months and got 50 sign-ups within the first month. - Managed and delegated content for teams at Marketing agencies that supplied social media posts for TME’s 46 branches across Pakistan. - Managed and maintained all 46 pages for the brands under The Millennium Education including TMUC, RMC, RMS, and FWS. - Helped in the deployment of the school’s Learning Management System (LMS) and presented it to the President of Pakistan, Dr. Arif Alvi at the Teacher Development Conference (TDC) in 2018. - Was a presenter at the TME Constitution in 2019 themed “Grow, Reform, Build.”

Education

Foundation University

Sep 2013 – Sep 2017

Bachelors in Media & Communications

Fauji Foundation College

Jan 2011 – Jan 2013

Lahore Grammar School

Jan 2005 – Jan 2010

Beaconhouse School System

Jan 1995 – Jan 2005

Rijah Naseem

Manager Marketing & SEO

Skills