Riley Cina, Digital Marketing Manager

About

I am a creative and results-driven marketing professional with a strong passion for digital storytelling, social media strategy, and brand engagement. As a senior at Florida Southern College, majoring in Communications with a focus in Advertising and Public Relations with an Integrated Marketing and Dance Studies minor, I bring a dynamic blend of creativity and strategy to digital marketing, content creation, and event management. Through my role as Social Media Coordinator at Visit Central Florida, I’ve gained hands-on experience in creating commercial videos, managing multiple platforms, running paid ads, and capturing engaging content at events. I’m eager to leverage my skills and experience to drive brand growth and foster meaningful connections. Whether crafting compelling content or designing impactful campaigns, I thrive on bringing brands to life and driving meaningful connections.

Experience

Visit Central Florida

Sep 2024 – Present

Auburndale Florida

Digital Marketing Coordinator

At Visit Central Florida, I managed multiple professional Instagram, Facebook, and X accounts using Sprout Social, leading to a 585% increase in impressions, a 229% boost in engagement, and a 189% growth in net audience. I captured and produced engaging content at local sporting events for real-time posting, designed eye-catching graphics and commercials to promote events and athlete spotlights, and coordinated influencer collaboration campaigns to enhance the visibility of local events and attractions.

GroundSwell Surf Cafe

May 2022 – Present

Salisbury, MA

Shift Manager

At Groundswell, I served as a café supervisor and summer marketing intern. In my supervisory role, I led a team by assigning tasks, ensuring efficient operations, and implementing strategies that enhanced the café's overall success. I managed the cash drawer, accurately counted end-of-shift totals, and distributed tips among staff. Additionally, I provided excellent customer service by accurately processing orders. During my marketing internship, I contributed to the café's promotional efforts, gaining hands-on experience in marketing strategies and customer engagement.

Education

Florida Southern College

Sep 2021 – May 2025

Bachelors of Arts, Communications; Advertising and Public Relations

Riley Cina

Digital Marketing Manager

Skills

Languages