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Robert Bracun

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Zagreb, Croatia
Joined June 15, 2021

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English
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Native or Bilingual
German
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About
I am an agile all-rounder with 20 years of international experience in Sales, Marketing, Leadership, Efficiency Development, Corporate Consulting, Crisis Management and Business Process Optimization; therefrom 3 years as a country manager, managing director and a general manager. I attend the Executive MBA program at Zagreb School of Economics and Management and hold the Bachelor of Science degree from Rochester Institute of Technology, New York. Colleagues and clients emphasize my traits of being professional, creative, structured, organized, reliable, accountable and with high EQ. Positive attitude and holistic management approach are from my side fostered at all times, as well as performing as an open, inclusive and constructive team leader and customer advisor, proactively leading the search for effective ideas and solutions. Furthermore, I would also describe myself as being responsible towards job duties and a fast learner, with professional approach in all tasks. I am open, honest, and have benevolent and productive communication, presentation and sales skills. Relationship with colleagues and clients is always on the highest level which is supported by numerous references available on LinkedIn. I am also creative in problem solving, readily accept responsibilities and challenges, and independent as well as proactive at work. Finally, my tendency is to constantly absorb new experiences through education and self-development, embracing the Kaizen principle of continuous improvement. For all aforementioned reasons, I believe I would be a valuable asset to your company.
Experience
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ista International GmbH
Jan 2015 – Apr 2020
Essen and Zagreb
Country Manager / Managing Director / Senior Business Consultant
o Senior Business Consultant Sales and Marketing, ista International GmbH, Jan 2015 – Apr 2020 Consulting directors, sales and marketing managers and heads of operations in Austria, Belgium, Belarus, Czech Republic, Croatia, Italy, China, Luxembourg, Hungary, Poland, Romania, Russia, Slovakia, Spain, Switzerland, Turkey, UAE and United Kingdom regarding strategic and operational projects, initiatives and activities aimed at increasing the sales of energy efficiency products and services. Responsibility for analyzing and improving existing business models and business processes, as well as sharing best practices among countries and branches. Project management at corporate, international and local level. Implementation of marketing analysis and tools. Collaboration with corporate marketing, sales and business development functions. Remote office in Zagreb. o Country Manager and Managing Director at ista Croatia, ista, Feb 2017 – Dec 2018 Leading the business in the Croatian market with focus on increasing profitability, customer and employee satisfaction and creating optimal and sustainable business model. Managing business activities related to providing energy consumption metering and sub-metering services in residential buildings to increase energy efficiency, as well as consistently meet contractual and legal obligations. Active role in opening a branch in a new market and developing and implementing a business development strategy. Successful restructuring of the company and enablement of significant savings for the headquarters in Germany. Function of director also in the period from Oct 2015 to Dec 2015.