I'm an experienced Social Media Marketer, Brand Strategist and Content Writer with 4.5yrs+ experience working with startups, MNCs and networked digital agencies. I currently work as a Community Manager at VMLY&R, a WPP networked global agency where I manage brands such as Dell, Intel, Jockey, CIPLA, Big Bazaar, Ageas Federal, Castrol and more.
My past brand experiences include clients such as Budweiser, and Viacom 18 among others. I possess a holistic knowledge of creating connected brands through their various touchpoints with consumers. I specialize in Social Media Strategy/Marketing and Content / Copywriting.
My writing experience includes industries such as entertainment, music, IPs, tech, culture and gaming.
Writing reference: https://www.festivalsherpa.com/author/rohitm/
For more info, do check out my LinkedIn: https://www.linkedin.com/in/the-rohit-mehra/
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Experience
VMLY&R
Dec 2019 – Present
Mumbai, India
Community Manager
As Community Manager at VMLY&R, I work with brands across industries for their social media functions including, but not limited to - brand strategy, social media strategy & execution, SMO, SMM, content strategy and content writing.
Some of the brands I work with are:
Dell India, Jockey, Intel India, CIPLA, Ageas Federal Life Insurance, Big Bazaar, Bhima Jewellers, The Laughing Cow Cheese (BelCheese), Castrol Magnatec, Saffola, P&G, Parachute Advanced.
Having spent almost 2yrs in my current role I have worked on multiple campaigns, briefs, and daily execution of these brands. The Connected Consumer thinking practiced at the company gives a sense of understanding brand objectives and mapping it to consumer demands, in turn achieving business goals such as awareness, engagement and sales generated.
Progenys Technologies Pty Ltd
Jul 2018 – Sep 2019
Remote
Digital Marketing Manager
Progenys Technologies Pty Ltd, is an Artificial Intelligence & Machine Learning led, real estate technology firm (B2B SAAS) in Sydney.
I held the role of Digital Marketing Manager & worked closely with a small team of highly-experienced tech & sales experts to build a successful startup business.
In my role I handled complete digital marketing and social media operations. My KRA included: content writing & marketing, blogs, basic SEO, social media management (LinkedIn, FB, Twitter, Instagram), email marketing, lead generation, analytics & reporting, marketing collateral design, website optimization, ad campaigns and web copywriting.
In my role here I had the chance to single-handedly manage a complete business function while later hiring and training individuals to help in marketing. Working closely with the Co-Founders of the business, helped me in understanding business processes and was able to represent the company's interests to clients. Additionally, working in the real estate B2B SAAS sector gave me exposure and a great understanding into lead generation & assisting in sales.
Digitas India
Mar 2018 – Aug 2018
Mumbai, India
Freelance Copywriter
Digital Copywriting, Creative Visualisation, Campaign Ideation and Strategy, for some of the biggest alcohol beverage brands in the world (AB InBev). My work comprised of developing post copy, social media, website, digital ads, films, and ideation on key campaign execution strategies.
Some of the campaigns I've worked on:
1. Budweiser
- FIFA World Cup Campaign
- Deadpool 2 Association
2. Corona India
- This Is Living Campaign
- Corona #SaveTheBeach
3. Appy Fizz
- #FeelTheFizz & #OwnYourFizz Campaign
Festival Sherpa
Apr 2017 – Feb 2018
Mumbai, India
Content Writer
Author Link: http://festivalsherpa.com/author/rohitm
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Since its inception, Festival Sherpa has stood out as one of the most vibrant and revered web news/media portals with anything related to music/festivals in India and around the world.
Working alongside a small but driven and highly creative team of individuals, this was the most hands-on work/learning experience.
My primary role included creating written web content for our website and social media. The grueling work demand allowed me to dabble my creativity in digital media, graphic content, video making, and even client servicing.
Some of the festivals attended and/or reviewed:
1. Vh1 Supersonic 2018
2. SulaFest 2018
3. Taalbelia
4. Road To Ultra: Mumbai 2017
5. Kygo Mumbai Tour 2017
6. Purple Rain Fest
7. BUDx Music Conference
8. INCA Awards
9. Nucleya Sub Cinema
10. Sensation Hyderabad
11. Vini Vici India Tour
12. Bryan Adams India Tour
13. Dreamtheater Mumbai
14. Wiz Khalifa Mumbai
15. Spoken Fest
Education
Mithibai College
Mar 2016 – Oct 2018
Bachelors of Mass Media, Mass Media, Marketing, Advertising, Journalism