Sagita Fahrina Putri, Branding & marketing enthusiast

About

Passionate about building a career in the area of marketing, digital marketing, and social media. Strategies and tactics in these areas have the potential to increase the reach of a brand creatively to a new audience, increasing brand equity, brand loyalty, and eventually market share.

Experience

iDexpress Indonesia

Jan 2022 – Present

Remote

Marketing manager

1. Leading the social media team to develop an online and offline media strategy and creating brand awareness to attract the target audience 2. Creating various marketing campaigns and monitoring social media metrics. 3. Supervising online marketing activities and adhering to all the rules and regulations. 4. Collaborate with Branding, Sales, and Product development teams to create social ‘buzz’ regarding new product launches. 5. Train internal teams on digital strategy in order to maintain a cohesive brand strategy across social media. 6. Using analytical tools such as Hootsuite Pro, Social blade, Instagram Insight, and Facebook Insights to monitor and evaluate the company’s social media presence and performance. 7. Preparing weekly reports on social media marketing efforts. 8. Suggest recommendations to adjust the social media marketing strategy for optimal results. 9. Staying up to date on best practices and emerging trends in social media. 10. Work closely with visual and products designers to ensure content is informative and appealing

Desty App

Jan 2021 – Dec 2021

Remote

Social Media Manager

1. Creating consistent, meaningful content on all social media platforms (Instagram, FB, TikTok, Linkedin, Twitter) 2. Developing and managing social influencer programs. 3. Preparing weekly reports on social media marketing efforts. 4. Suggest recommendations to adjust the social media marketing strategy for optimal results. 5. Staying up to date on best practices and emerging trends in social media. 6. Work closely with visual and products designers to ensure content is informative and appealing

English Hub Indonesia

Jun 2020 – Jan 2021

Remote

Head of Marketing

1. Crafting strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative. 2. Preparing and managing monthly, quarterly and annual budgets for the Marketing department. 3. Design branding, positioning, and pricing strategies 4. Ensure our brand message is strong and consistent across all channels and marketing efforts. 5. Analyze consumer behavior and determine customer personas. 6. Identify opportunities to reach new market segments and expand market share. 7. Coordinate sales and marketing efforts to boost brand awareness.

Celebon Skincare Korea

Sep 2019 – Jan 2020

Jakarta

Digital Marketing Manager

1. Creating digital awareness of the company brands in social media and setting up digital marketing strategies using tools such as Facebook ads and Instagram ads. 2. Building and maintaining relationships with digital influencers and KOL 3. Created exciting promotions, contests, and original content in line with company goals. 4. Helping with new product development research. 5. Creating offline activation from online activities.

Motel Rocks Retail, ltd

Nov 2018 – Sep 2019

Remote

Digital Marketing Specialist

1. Set up digital marketing strategies using tools such as Facebook ads and Instagram ads for the UK, USA, and AUS based on the trends in each continent 2. Identify trends and insight to deliver the best and most effective performance in terms of cost of sales and ROI using Facebook insights to pull data, and create ongoing performance reports. 3. provide analysis/business insights and optimization recommendations.

Bluefox Indonesia

Oct 2017 – Oct 2018

Jakarta

Digital Marketing Executive

1. In charge of setting up digital marketing strategies using tools such as Facebook ads and Instagram ads also monitoring lead generation KPIs. 2. Identify trends and insight to deliver the best and most effective performance in terms of cost and result. 3. Using Facebook insights to pull data, create ongoing performance reports, and provide analysis/business insights and optimization recommendations.

Gondowangi Tradisional Kosmetika

Jun 2014 – Jun 2017

Jakarta

Social Media & Brand Executive

1. Creating awareness of the company brands and handling digital media activities. 2. Building and maintaining relationships with social media influencers. 3. Created exciting promotions, contests, and original content in line with company goals. Research in the area of consumer markets, monitoring market trends, and identifying potential areas in which to invest. 4. Developed print-ready marketing materials such as press releases, ads, and product reviews.

Education

Paramadina University

Jun 2010 – Aug 2010

Bachelor Degree, Communication Public Relations

Sagita Fahrina Putri

Branding & marketing enthusiast

Skills

Languages